Rozee, Pakistan’s leading online recruitment portal, was relaunched yesterday at an event in Lahore. The event kicked off with the hosts of the evening, Natty and Saad Haroon introducing. Monis Rahman (Founder and CEO of ROZEE.PK) joined the hosts on-stage to share the story of how Rozee came into being.
Monis was later joined by Mr. Aamir Ibrahim, Mudassir Aqil, Dr. Khalid Chaudhary, and Roshan-e-Zafar for sharing their thoughts and success stories.
Before revealing the new branding of Rozee, Monis Rahman also discussed how Rozee grew over time with the help of investors. He also claimed that ever since it started, Rozee has helped about 1 million people in getting jobs all over Pakistan.
Near the end of the event, Monis Rahman along with the hosts and the crowd chanted Rozee’s new mantra “Agay Barho” while it’s new logo got unveiled. After which Monis also announced the launch of the new re-branded Rozee website with accompanying smartphone applications for job seekers and employers.
While demoing the new Rozee website on stage, Monis explained that looks aren’t the only thing that has changed about Rozee. He added that the new Rozee website also has complicated algorithms that take your information into consideration before suggesting the appropriate jobs to you.
He also played a video of the new Rozee mobile application and explained how it introduces the concept of gamification to the process of job hunting. It has a Tinder like experience where users can easily swipe right or left to mark jobs as liked or disliked so that Rozee can make further suggestions accordingly.
Friday, February 19 – Lahore. The exciting world of online recruitment in Pakistan witnessed an important milestone with the unveiling of ROZEE.PK’s new logo and brand positioning at a riveting relaunch event held at Royal Palm Golf & Country Club.
The event was every bit as inspiring as the new ROZEE.PK logo which embodies a corporate theme with a vibrant green forward-facing arrow signifying its mantra, “Agay Barho!”. The new brand positioning emphasizes ROZEE.PK’s role in catalyzing growth for both professionals and businesses. With the charm of Natasha Hussain and wit of brilliant comedian Saad Haroon commanding the attention of a select audience of highly esteemed CEO’s and CHRO’s from leading organisations, the event had fantastic energy complemented by the pulsating musical beats of Overload.
Founder and CEO of Naseeb Networks Inc., Monis Rahman emphasised,
“We are proud to have enabled over one million job placements since ROZEE.PK’s inception. As we enter the next phase of our growth, our new brand positioning will enable us to better communicate our value proposition to a larger audience newly empowered by Internet connectivity, 3G/4G/LTE and smartphones.”
“ROZEE.PK’s physical office presence in 9 cities across the country is testament to our commitment of helping Pakistan’s professionals achieve their true potential”, Monis added.
The brand relaunch coincided with the release of the ROZEE.PK mobile app for professionals. The newly launched app revolutionises the often tedious process of job searching by offering tailor-made matches through a ‘Tinder-for-jobs’ like user experience. ROZEE.PK also introduced a fresh fully responsive user interface on its upgraded website, giving professionals unprecedented career intelligence and ubiquitous access.