PerkUp Raises Rs. 15 Million in Seed Funding Round

PerkUp, a startup providing customer loyalty and engagement platform, has raised PKR 1.5 Crore in seed funding round led by DotZero Ventures and followed by Crescent Ventures. Parties didn’t disclose total evaluation of the PerkUp.

As a result of this transaction, Bilal Lakhani from DotZero Ventures has joined PerkUp’s board as Director while Hassan Qureshi has joined as Co-Founder and Chief Operating Officer at PerkUp.

PerkUp offers businesses a completely customized loyalty program to encourage customers to visit more often. It further helps to automatically use data to increase return rate of customers, reactivate lost customers and engage them on their birthdays and anniversaries.

The platform also enables merchants to segment customers into various groups, send targeted offers and track redemptions.

PerkUp also offers merchants with customer support through its Merchant Success Team which ensures they achieve success with its platform.

“Engagement, branding, differentiating products, striking emotional chords with consumers, cultivating identity, attachment and trust to inspire customer loyalty – a typical day at PerkUp! We saw substance and passion in co-founders Abdullah and Hassan,” said Yusuf Jan, President at DotZero Ventures. “Their execution has been phenomenal – sprinters who will win marathons!”

Humayun Mazhar, CEO of Crescent Ventures, said: “We feel PerkUp’s all-in-one loyalty and marketing platform not only fills an existing need for small scale retail merchants but will also offer enhancement in such programs already used by large retailers. Furthermore, the ease of deployment backed up by a team of passionate and enterprising founders will establish PerkUp as a market leader in this space”.

“PerkUp is a loyalty and customer engagement platform which is focused on improving on merchant’s bottom-line. The response so far has been nothing short of amazing, among both the merchants and their customers,” said co-founders Abdullah Soomro and Hassan Qureshi. “Merchants like our platform because it is based on a solid marketing framework, is easy-to-use and can be setup in minutes.”

PerkUp is using funding to ramp up its team, solidify its product and increase its merchant network. Its headcount has increased from mere 4 to 25 with-in three months.

Over 30 merchants from Karachi including Cosmopolitan, Burger Lab, Nadia Hussain, Hobnob, the New York Pizza, Allenora by Annie’s, Donutz Gonutz, Suzuki IG Motors and others are already using PerkUp for boosting brand engagement and to drive customer loyalty.