Pakistani Director Uploads His Feature Film on YouTube in HD to Beat Piracy

What do you do when you’ve made a hit film on a shoestring budget and it becomes a hit with Pakistani viewers?

Well, you upload it in YouTube in all its Hi-Def (1080) glory!

Sounds like a crazy plan to you? That’s  exactly what Adnan Sarwar, the man behind Pakistan’s answer to the Rocky Balboa films did.

After running his movie ‘Shah’ on ARY recently, and seeing the phenomenal public response to it, Mr. Adnan knew what was next to ensure the film’s longevity and unique place in the eyes of entertainment-starved Pakistanis.

Combating Piracy in Pakistan

Mr. Adnan’s reasoning for uploading the movie online and available for free is simple enough. While speaking with Dawn’s Images, he said:

We knew so many people would be recording the film on [substandard] resolution. Our strategy was to counter the film’s piracy and release the film online on our own terms. .

The director of Shah felt that superior video and sound quality will help attract fans and viewers to the film’s YouTube version. Bootleg or pirated versions will therefore not be a threat to those who worked so hard to bring the real life story of legendary Pakistani boxer Syed Hussain Shah to cinemas.

How to Watch Adnan Sarwar’s Shah Online?

The movie is available online – with Urdu and English subtitles on YouTube.

You can watch it here.

Pakistan’s film industry may not be the biggest or the most commercially successful. But it is heartening to see the efforts of Adnan Sarwar by leveraging the benefits of social media and technology to ensure that Shah reaches everyone.

Via Dawn Images

Samir is the Head of Entertainment at Lens by ProPakistani. You can reach out to him at samir.ya...

  • Watching a Pakistani movie in 1080p for the first time! -_- Everyone should’ve done this!

    • YouTube monetization isn’t available in Pakistan. But if the video gets enough views, YT might make an exception. I hope they do, so more producers are encouraged to do this.

      • But still people gonna download it from YouTube and share it via torrents and other sites. Which would minimize the no. of clicks on youtube.

      • Youtube Monetization does work in Pakistan. It depends on your luck, Four of my friends created their channel and three got approval for monetization and one failed.

        anyways! this movie is monetized with only one type of Ad. its appearing on the right side of the movie.

        • It’s quite simple. YouTube monetization isn’t available in Pakistan, but it is in India, USA, UK etc… #IYKWIM! ;)

            • No, it is not man, my account clearly says that monetization or youtube partnership have not been enabled in Pakistan. However, if someone changes the country in settings, it is different matter, however, doing that have its own risks.

              • I have my own channel. :-) and I did not do anything like that. Its upon adsense account you use. if that is approved then its OK. And my adsense account is almost 6 years old.

      • Not true. Both monetization on views as well as on ad clicks has been available for quite some time.

        Source: I manage official channels for many local and foreign companies.

  • I just watched the full movie after reading this post. Great share and nice movie. Didn’t knew about the Syed Hussain Shah or his medal he brought for Pakistan before this.

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