ZenBook 3: Has Asus Built a Better MacBook than Apple?

One of the curses in the world of technology when you are not the first one to innovate are the constant allegations and comparisons with the industry leader. The new ZenBook 3 tries to fend off that image but still ends up inevitably looking like a MacBook (there are only so many ways to design a laptop).

Ergonomically it is said to be lighter and thinner than the MacBook, at just 910 grams and 11.9 mm, respectively. The 12.5” 1080p FHD display on the front is surrounded by minimum bezels, while the body is constructed with aluminum.

ASUS ZenBook 3_UX390_Intel Core i7 processor and 1TB SSD_678x452

It also gets Gorilla Glass 4 protection with 178-degree viewing angles. Under the hood, you get a 6th-generation Intel Core i5-6200U processor with up to 16 GB of LPDDR3-2133 memory. Storage options include up to a massive 1 TB PCIe 3.0 SSD with speeds of up to 1700 MB/s.

Connectivity is done via a single USB 3.0 Type-C port, not unlike the MacBook. A 40 Wh battery can power the laptop for up to 9 hours. However, the ZenBook 3 is also one of the first laptops with Quick Charge 3, which fills two-thirds of the battery in 49 minutes.

Your color options include Rose Gold, Royal Blue and Quartz Grey. The keyboard has double the travel between its keys at 0.8mm. The touchpad can also be used as a fingerprint scanner.

Pricing starts at $999 (approx. Rs. 1 lakh+) for the starting model with Cor ei5, 4 GB RAM and a 256 GB SSD, and goes up to the $1999 (approx. 2 lakhs+) for the i7 variant.