A Memorandum of Understanding (MOU) was signed on Saturday between the Punjab Board of Investment and Trade (PBIT) and a Chinese company, Cheezmall Private Limited.
PBIT CEO Ms Amena Cheema was joined by Cheezmall CEO Aurangzeb Khan and his associates for the signing ceremony.
Based in Shanghai, Cheezmall is an online shopping service provider.
The company, which has already established its office in Islamabad, is looking to expand its operations in Pakistan.
Cheezmall is particularly interested in collaborating with PBIT in various e-commerce projects.
Amena briefed the delegation on the tremendous potential that existed in Pakistan with respect to e-commerce.
She noted that more and more Pakistanis had access to the internet and that foreign companies should take advantage of the opportunities created by this positive development.
Prior to signing of the memorandum, Aurangzeb turned his focus on PBIT and the Government of Punjab for creating a business-friendly environment in Pakistan.
He added that good governance, along with a much-improved security situation, had made Pakistan an attractive destination for the foreign investors, and above all China.
