The home appliance manufacturer broke its all previous records as it recorded a quarter worth of sales from its online website on the Black Friday weekend.
With exclusive deals on LED TV, Refrigerator, Air Conditioner, Water Dispenser and Microwave, Orient offered its consumers up to 25% off on the retail value.
“We were expecting a decent response but this is overwhelming,” explains a spokesperson from the company, “I guess what was really surprising for us is that we got this response without any marketing muscle. This just goes to show how online shopping has grown over the last few years. It’s encouraging and terrifying all at once!”
Orient Electronics has been new entrant in the electronic space starting out 3 months back, but it has already captured a fair share of the online market. However, the most interesting data shared by the company is the share of mobile users, Orient.com.pk attracted during the Black Friday weekend.
“I believe that our mobile user traffic was north of 80% (of the total traffic). Mobile devices have accelerated internet adaptation in Pakistan, it’s an affordable way to get online and stay connected,” explains the spokesperson from the company.
In response to their expectation for branded e-stores and online market share, the representative responded “the more people go online, the more brands will follow. We have seen this trend with the fashion industry, and with us (Orient) more electronic companies will follow suit. We moved first in the region because we believe in setting the bar ourselves.”
However, despite having their own platform, Orient Electronics still works with other e-commerce marketplaces, “Yes, we do operate with Daraz but we do not see the company as our own competition,” says the spokesperson, “Daraz buys directly from us and our dealers. So for us stores like Daraz are just customers not competition.” They add, “To put it in to perspective, Orient.com.pk is an official store and the customer will always prefer to buy it directly from the company.”
Orient Electronics is now looking to follow up their success of Black Friday with its own Cyber Week Sale, starting from 5th of December. Orient will be including a larger portfolio of products in this week-wide sale and will offer free home shipping for all orders.
