Campaign Against Deceptive TV Screen Sizes Launched

EcoStar, the makers of LED Televisions and smart TVs, has engaged the famous TV actor and show-host – Fahad Mustafa for launching an awareness campaign for the deceptive TV screen-sizes being sold in the market.

In this new TV advertisement, Fahad Mustafa will make the consumers cautious, by revealing the facts about this malpractice observed in LEDTVs market

Being a responsible enterprise that believes in transparency – EcoStar is issuing these public-service messages on media, to advise the buyers to actually measure and confirm the LED screen size, before purchasing any Television.

For example; some TVs claiming to be 40 inches in size, are actually 1 to 2 inches smaller. This deceptive practice is more common in 40 inch, 43”, 50” and 60 inch LED televisions.

EcoStar emphasized consumers to make sure they are getting the accurate size of LED screen that they have paid for. Due to this initiative, thousands of customers will be able to avoid any deception and ensure that they are purchasing a reliable television.

Followed by this TV ad, EcoStar will also launch a digital-media campaign to make the audience aware of the under-sized LEDs being sold in market.

EcoStar also wants every buyer to be aware of the correct way to measure the LED screens. The customers should take an inch-tape and measure the LED TV screen diagonally; from the top left corner to the bottom right corner of the screen. This will give them the accurate size of the screen.


  • not familiar with such issues on branded screens… they always advertise as 42.5 for 43 41.5 for 42 and 39.5 for 40… so on

    have only seen such on chinese replicas that are sold with few thousand short on such screens compared to full size screens on chinese replicas.

  • Campaign against deceptive screen resolutions should be started too, changhong Ruba and e-commerce websites sold model 39e3800 a 39 inch led as 1080p full hd, however in reality it is 720p hd ready. After complaints official web and 1 store updated their spec, but still lots of e-commerce stores selling as fhd.

    • Short size = cheap price, by reducing even 0.5 inches which no one really notice, it will save let’s say 200-500 Rs per unit. Multiply it with millions of units sold world wide.. it will make billions of profit for companies.

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