Canon’s Powershot SX730 is A Selfie Focused Point-and-Shoot Camera

While Smartphones these days are becoming more and more capable in the selfie department, digital camera manufacturers are upping the ante as well.

If you think you can handle one more gadget and happen to take a lot of self-portraits every day, Canon’s new PowerShot SX730 will have you covered.

Canon SX 730 Features

On the surface, the SX730 looks like your usual run-of-the-mill point-and-shoot camera. It comes with a 20.3-megapixel 1/2.3″ CMOS sensor on the front. It’s coupled with the DIGIC 6 Image Processor, as well as a 4.3-172 mm lens which supports 40x digital zoom.

The lens supports optical image stabilization, an aperture of f/3.3-6.9, ISO 3200, zooming frame assist as well as continuous shooting of 6 fps. At the top, there’s a pop-up LED Flash, alongside a round dial for a quick setting fix. Design-wise, it is nothing to write home about.

The SX730’s biggest feature is its 180-degree tilting 3-inch 922k-dot LCD, which is helpful while taking self-portraits. Canon has also baked in a few selfie-oriented features, such as Smooth Skin mode and Story Highlights, which basically builds a slideshow of your recent videos or images.

Sharing the results will also be easier, thanks to NFC, Wi-Fi and Bluetooth when paired with the Canon Camera iOS or Android app.

Price and Availability

The SX730 will cost $399.99 once it begins selling this June. Clearly, if it’s a point-and-shoot that you’re after, the Sony RX100 Mark I is your best bet, especially since it costs just $50 more and offers incredible output with its 1-inch sensor.

As for selfie-lovers, it is recommended that you wait for the reviews to churn out, as there’s no shortage in the market of selfie-focused phones these days, either.

  • Digital zoom is useless. Optical zoom is better for image. In article it is mentioned 40x digital zoom whereas camera image says 40x optical zoom.

  • Ltd feature videos

    Watch more at LTD