Brands and businesses realize the value of Eid festivals and are continually looking for ways to capitalize on the opportunities the event offers them.
Many brands entice their customers by rolling out a string of discounts and other similar promotions to grab the attention of many.
For this Eid, Foodpanda, the food ordering and delivery service, aimed to reach out to its huge customer base across Pakistan.
Foodpanda decided to go an extra mile to show its appreciation for its loyal customer base by making half a million calls to each one of them personally to wish a happy Eid.
Now this is one huge number and we think its probably the largest out-call campaign that any brand has undertaken in the country as of yet.
Amid a lot of known calls, SMS and whatsapp messages — filled with Eid greetings — customers started getting pre-recorded call from Foodpanda’s CEO — Nauman Sikander Mirza — who greeted the customers by saying:
Assalamualaikum! Pehchana mujhay?
Assuming everyone would respond to the statement, Nauman then jokes about how it isn’t a real call but a recorded message.
He went on to make everyone feel welcomed by the Foopanda family.
Foodpanda and Eid Cards
In addition to sending out personalized calls, Foodpanda also prepared and delivered customized Eid cards to its top customers.
https://twitter.com/maaaryyyammm/status/878160531693068290
The Eid cards combined a great design with hilarious messages.
Thank you @FoodPandapk for this wishful Eid Greeting! pic.twitter.com/fmmSUo6ABd
— ابرار قریشی (@abrar_kureshy) June 22, 2017
@FoodPandapk – 1 @KElectricPk – 0 pic.twitter.com/MpyRNZ3IVZ
— yourfrienlyneighbourhoodoctor (@tzash) June 21, 2017
Foodpanda claims that this is the first of its kind initiative that was undertaken by the company.
It hopes that by reaching out to its biggest fans and customers, these efforts will go a long way in strengthening the bond between the company and its target demographic.
Good hai bae
Great marketing strategy! Haven’t seen before!
I received the call but I hung up immediately…moreover, I don’t like to interact with bots or hear recorded messages…not appreciated!!
Spamming taken to a new level
i was pissed when i got this marketing call from Foodpanda, i was sleeping and doing rest after a tough day. I wish we have some feature on our networks about not receiving marketing calls. I dont like this marketing technique.
be optimistic guys…they are doing a good effort and still ur blaming….very sad..
What is good in this for customers?
30 seconds ki khushi, no?
Khushi with computer generated calls?
Khushi to khushi hai chahay automated call se hi kyun na ho.
neither i have received call nor a card from them despite being there regular customer