Czech based security software giant Avast has acquired Piriform, the creator of CCleaner, which is one of the largest providers of Windows and mobile optimization software in the world.
Piriform is a UK-based company that creates software tools that work on desktop PCs, mobile phones, cloud and complex corporate networks. The range of tools provided by Piriform includes the flagship CCleaner, Defraggler to defragment hard drives, Speccy to analyze hardware and Recuva to restore deleted files.
CCleaner is a temporary file cleaner and traces remover which was originally created for Windows.
Later on, it was also extended for Android and Mac OS X users. CCleaner has 130 million users around the globe out of which 15 million are Android users.
On acquiring Piriform, Avast welcomed Piriform staff to its team and stated,
We see many commonalities and synergies between CCleaner’s community and ours that we want to leverage.
It also added,
The CCleaner brand fits very well to Avast, for various reasons. We both believe in high-quality free products. People won’t just use a product because it is free. It’s quite the opposite, if you are providing a free product, you need to convince people that your product is free, but not cheap.
You need to provide a pretty damn good product so people will use it and recommend it to their family and friends. Like Avast, Piriform provides a fully functioning product for free, with some excellent premium features on top, like disk defragmenting, file recovery, and hardware inventory.
Avast has made it clear that it will maintain the Piriform products working separately from its already existing optimization software tools like Avast Cleanup and AVG TuneUp.
No financial details have been disclosed so far.
In July 2016, Avast announced to acquire AVG, the then 3rd ranked anti-virus product at a cost of $1.3 billion.
This acquisition seems like a smart move from Avast and will help it strengthen its position in the tune-up utility market.
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