“Perfume is the most intense form of memory.” – Jean Paul Guerlain
When people think of perfumes and fragrance in our country, the first name that comes to mind for most of us is of Lux. The brand, which is renowned for its skin care beauty products, mainly soaps, continues to be a household name for many.
For a brand that is already deeply embedded in people’s minds, how can they manage to shift the conversation to their new and upcoming variants? By executing a new and lively campaign that makes excellent use of OOH panels in 6 major cities of Pakistan!
About Lux’s Newest Products
Lux has launched its new perfume collection range:
- Hypnotic Rose,
- Charming Magnolia
- Elegant Gardenia.
They got celebrity brand ambassadors, led by the larger-than-life trio of Mahira, Mawra and Maya. Each of them representing the new perfume scents Lux just debuted.
But that’s not all. LUX has installed OOH panels at some of the most busiest routes present in 6 major Pakistani cities. You can check them out here:
Why is Lux Earning Rave Reviews for Its New Campaign
They do say a picture is worth a thousand words. In the case of the OOH panels that LUX installed at Shara-e-Faisal near Aisha Bawani School in Karachi, it goes a bit more further than that.
Each panel makes use of a flower texture that’s related to one of Lux’s newest perfume fragnances. They are so life-like, that passerbys just can’t seem to get enough of it.
The new campaign is the talk of the town, from the mega wall panels to the beautiful ambassadors. Its no wonder that Lux has a superhit on its hands.