Reimagining the ProPakistani Experience

As you’ve probably noticed, ProPakistani has gone through a complete design overhaul. Starting today, we have rolled out a cleaner, bolder and far more modern design that was built on a content-first principle.

Our goals were simple: create a distinct identity, emphasize on sections, improve engagement, and simplify the navigation. And after months of brainstorming and prototyping, we are finally unveiling the new ProPakistani to the public.

Data Defines Design

The initial phase of any successful design process includes understanding the user. Apart from interviews and surveys, this is best done using careful analysis of site behavior data.

Access to vital stats on Google Analytics is imperative to the redesign research.

We started off by asking a few questions that could quantify the user behavior to some reasonable extent. Some of these questions were:

  • Traffic % from site (google) search queries?
  • Average # of words in a search query?
  • How many % of people click on sidebar recommendations?
  • How many % of people click on main home page link in header?
  • What were the traffic changes during last few redesigns?

Prototyping Activities

When the redesign was kicked off, we had a wide range of ideas and opinions about how the end result could look like. But one thing was certain, the design had to be simpler! The site was dissected into general elements and each interaction went through series of variations keeping the user in mind.


For ProPakistani, we chose a modern slab-serif typeface with organic hints. Andada is a proven typeface that has received an award at the prestigious Ibero-America Design Biennial.

For the titles, we wanted bold typography, and Lato makes a nice choice for improving the content impact. Andada paired with the classic Lato, makes a powerful combination that our users will absolutely love while browsing the site.

Rethinking the Colors

For over ten years, we’ve been using a traditional green color which is quite similar to the one used in our national flag. Now, we’ve shifted to a more modern variant of green that has added shades of blue.

Expanding Focus: Tech, Telecom and Much Much More

ProPakistani has traditionally been known for tech and telecom. As frequently noticed (and pointed out) over the past year, we’ve expanded our focus to other niches. We’ve tested coverage in Auto, Sports, Aviation, Education, Career, Lifestyle and many more areas. Not only that, we’ve significantly ramped up our daily content from 5-10 posts per day to over 30.

These dual changes have irked some of our long term users and we understand. That’s why we placed extra emphasis on ensuring everyone can get to the content they like without scrolling endlessly. Our new filters will help you quickly get to the niches you’re interested in while hiding the rest. If you want detailed coverage in a niche not listed in the filters, we’ve added them to the Others dropdown in our header bar as well.

We placed extra emphasis on ensuring everyone can get to the content they like.

With the new landing pages for categories and an easy way to filter out the content you don’t want to see, we’ll be able to bring in-depth and comprehensive coverage to everyone regardless of their preferences.

Logo Update: Redefining the Identity

ProPakistani is an evocative name and brand. The new logo captures this sentiment, our roots, our ethos of creating local content that matters, the affinity you feel with this brand and our collective passion for Pakistan.

The icon is an amalgamation of the crescent and star from our national flag and a fingerprint. Our mission has always been to create a brand for the people, for each of you. The crescent and star represent our localized content, our shared love for our country and the fingerprint is the sense of identity and the individuality each of us bring in our mission to create a better Pakistan.

We want you to know that ProPakistani represents the content you want to see, say the things you want heard and stand for values you adhere to and possess. Replace this fingerprint in our logo with yours and it’s the same thing. What unites us is our country and ProPakistani, as a brand, is me, you, it’s all of us.

About the Team

This revamp is a labor of love. Credits go to Ali Ashraf, a friend of ours who made this design from start to finish with great passion. The logo was created by the talented Shehryar Khan. It was developed by our in-house dev team headed by Maavuz Saif and Arbab Hassan, who stayed up many a night to make sure it’s faster, more responsive and sleeker than ever before.

What’s Next?

Over the next few weeks, we’ll be rolling out updates that will further improve user experience. Experiments and A/B tests will help us optimize the design in general. In addition, we’ve planned some exciting additions over the next few months which will make ProPakistani even more useful than before.

Stay tuned for the updates, and feel free to let us know your thoughts (and any bug reports) in the comments below!

– Aamir Attaa, founder and Syed Talal, Editor-in-Chief

Talal is the Chief Operating Officer at ProPakistani.

  • Congratulations to the entire team on launch of new website, Propakistani has played an important in shaping eCommerce Industry. The design looks amazing, can’t wait to see the above listed features.

  • Raza Sheikh

    Good work and Congratulations team ProPakistani. Really nice to see this design. Good luck! :)

  • Elite

    Great Start from 2018 :) Thumbs UP to You!! Wish you Good Luck.
    Congratulations – Pakistan Zindabad :)

  • Raja Tahir Qaiser

    Abdul Wahab ?

    • Originative

      he is jealous ;)

    • Muhammad Kamran

      He is blocked in Pro pakistani. because he has no identity. so cant be “PRO PAKISTANI”

  • Adeel

    Well done Team ProPakistani, I like the logo more 👍

  • Waqas

    looks cool. but should pro be the white and pakistani be green?

  • Salman Khan

    previous design is much better. this design is annoying

  • Props for the new design, Ali and ProPK team. I really like this one. Keep setting the bar high!

  • Amazing! Just wanna know how much did you spend to make it possible! It even looks great than Techradar and other leading websites of the world! @aamir7:disqus Mubarakaan to you and all your team!

  • Waqas

    Zabardast. Nice color selection.

  • FuriousNinja

    Nice overhaul. Thumbs up.

    Looking forward to more updates.

  • Antic-Clockwise

    Nice choice of logo and Thumbs up for new color scheme and design.

  • Kashif Nawaz


  • Kashif Nawaz

    Where’s ProPakistani ki “Jaan”, Mr. Abdul Wahab?

    • FuriousNinja

      Hush please.

      Everything is ‘tidy’ for now and let it be …

  • moazateeq

    Congrats, Read more link was not working on tech-and-telecom featured post.

  • Aamir Ijaz

    I Think Comments Ka Font Size Chota Hai Bht!

  • Originative

    good design and logo

  • Amjad Mukhtar

    Great Work & Congratulations for new design …

  • ProResponse

    Congratulations to Aamir Attaa and ProPakistani team!

  • Tech Boy

    I hope you guys will seize from sharing click bait news and upgrade yourselves.

  • baig

    Finally a good design from a Local website, thumbs up team Propakistani.

  • Nasir

    Nice design :D typography is great and overall experience feels so clean and to the point, congratulations :D

  • vicky vj

    cool 👍

  • i appreciate your new design for ProPakistani well done Propakistani Team

  • Finally, a proper LOGO . . . took 9 years to get here. 👍

  • Fahad Hashmi

    Nice design; Simple, Elegant and clean! Congratulations on getting the blog overhauled. However, the font used in the logo could have been more better. Existing one doesn’t exactly give pro look in my opinion. Rest all great, great work guys and May Allah bless you with success in future as well!
    Pakistan First, Pakistan Zindabad!

  • Arslan Ejaz

    There is a lot unused space around articles. can be used for various purposes. Just my opinion.
    Otherwise a Fresh Design , Looks very pleasant to eyes. You should also include dark mode. Congrats ProPK.

  • Owaiis

    Its a good change. New year comes with new redesign. I love it. Keep up the good work.

  • Logo Idea is great :)

  • Very well done, a fresh new look of a trustworthy platform. Always keep Pakistan first. Wish you all the best.

  • Xahid

    Congrats for new design, but can be more creative …
    is that useless space reserved for ads.

    • ProResponse

      I was thinking the same. But 90% of the international magazines and blogs also have useless spaces on left and right.

  • Hassan Javed

    Awesome Design 👌 great work guys, keep it up 👍 you are running one of the most desired site of Pakistan 😇😍

  • Chokor Chaddi

    Congratulations. Design looks amazing and fresh.

  • Taha Najam

    Okay, gotta hand it to you guys, this actually looks pretty effin awesome. A fresh start for a fresh new year. Was a nice surprise.

    Now let’s see if the quality of the content goes up as well. You guys have made and broken many promises in the past. Finally you have a good thing going, so better not ruin it this time please.

  • Muhammed Ovais Alam

    This one looks great.
    Great work Team ProPakistani!

  • Emraan Hashmi

    Design Acha Hai Lekin Khicchri Pakk Gaye Hai… Isliye Pahle Wala Theme Ziada Behtar Tha…

  • Ali gilani

    Wow, just awesome design MashaAllah. Hard work is being reflected from your work.

  • M. Salman

    Very cluttered, over doing a bit….and how to get to older posts like in previous version???

  • Muhammad Tufail

    very nice eye soothing look

  • Jawad Saleem

    Excellent logo loving it

  • Kashif Iqbal

    pleasant upgrade and well written article, now its time to upgrade Wahab.

  • Awesome! Congratulations ProPakistani 🎉

  • Muhammad Areeb

    nice design but previous one was more simpler and i was used to it

  • Logo kq maza na aya should b more clear. Smaller logo doesn’t seems as good as bigger ome

  • Hasnu

    Great work ProPakistani team, since this couldn’t be an easy job as it clearly shows efforts and innovation behind it. Happy to see my web has reborn as ProPakistani is my default page ;)

  • Ameer Hamza

    It’s pretty much alike techcrunch, please correct me if am wrong…

  • Common_Pakistani

    Great Job

  • Engr Shahid Zaman

    best of luck, well done

  • The new design is awesome :)

  • Wolverine

    Add a calender type feature to jump to past articles quickly and please please introduce “read in urdu” too.

  • Muhammad Ahmad

    The search bar covers the logo. Doesn’t feel nice.

  • The new design looks very cool. Great work!

  • Adnan

    Sorry to say but this design scores less than 3 in terms of usability. It might have better colours and/or fonts but readability is poor. I don’t see it fascinating rather confusing especially the homepage.

  • Amir Yamin

    The sticky top menu bar is very irritating on desktop, covering the top half of the page on my 14` laptop screen. It was fine till you added goto(.)com(.)pk link which has doubled its width.

  • sharukh

    New design looks good but i can’t understand Why goto logo is on navigation bar is this sister co.?

  • Nice design. dear but please check main header there is two goto logs. check screenshot

    • aamir7

      Pls press ctrl+F5

  • Muhammad Awais Sarwar

    Wonderful UX. ProPakistani team best of luck :).

  • abobobilly

    Please make the site available on Google Play News Stand.


  • Very lovely logo design.