Careem Empowers Women to Ride Bikes Through Country-Wide Rally

Afreen Khan, lecturer at a prestigious engineering university in Karachi, took her first bike ride today. Khan says the experience made her feel empowered and liberated and that she’d want to learn to ride the bike herself as well.

“I didn’t know bike rides could be so much fun. I’m glad I got over the social stigma attached to it and finally booked my first ride with Careem. This makes me want to learn to ride a bike myself,” said Afreen Khan.

Khan is not the only woman taking a bike ride with Careem today. Hundreds of women across Pakistan are enjoying their first bike rides as a part of an initiative by Careem to reclaim public spaces for women.

The initiative aims at changing the common perception about bike being a man’s vehicle and reiterating that women must enjoy stress-free riding on their choice of conveyance.

In a patriarchal society like Pakistan, there’s no denying the fact that women are often restricted to their homes due to the lack of freedom of mobility. There’s an absence of any kind of public transport barring the recent metros in some major cities of Punjab. This proves to be a major hindrance for many women to enter the workforce.

With the entry of ride-hailing services like Careem in Pakistan, traveling has become easier and more convenient for these females. This is the reason a large percentage of Careem users are women. However, why restrict them to a certain vehicle only?

Women like men should be able to ride bikes, eat at dhabas, wear whatever they want and work for a living – and all that without being ridiculed for their life choices. According to the last census women form almost half of the total population of Pakistan. Today females are entering new fields and often out-performing makes in academics. Many of these women look to become a part of the workforce – this will not only improve their life standards, it will also contribute to the economy of the country. No country can get ahead if it leaves half of its people behind. With initiatives like empowering women to reclaim public spaces, give them independence of travel, and income generating opportunities, Careem is taking on the responsibility to enable this change in the Pakistani society.


Careem Reduces Prices for its Bike and Rickshaw Rides

Maham Siddiqui, a student of medicine who took her first bike ride with Careem today, said:

I would like to learn to ride bikes just to break the social barrier. Women are stared at if they sit on bikes like men do – too un-lady-like for people to digest. I think it’s simply foolish to impose gender roles on whether a person should or should not ride a certain kind of vehicle.

It was recently revealed that female Captains in Careem Pakistan outnumber those in all other 13 operating countries. Regardless of the common perception of associating driving jobs with males, Careem Pakistan leads the female fleet in numbers and with bike rallies like this one, more and more women will be empowered to get out of their homes and travel on their choice of vehicles to and from their workplaces.

The ride hailing app has also announced its plan to recruit more women to become captains in all the countries where Careem operates and have as many as 20,000 female captains by 2020. Not only this, Careem has a zero-tolerance policy for harassment and has strict actions in place for any misbehavior. All Captains registered with Careem are given anti-harassment trainings and captains cannot start driving with Careem unless they have attended these sessions.

In many households, women are primary breadwinners and often look for alternative, flexible ways to support their families. Working as captains with ride-hailing apps can prove to be a great source of income for these women. Regarding this Mudassir Sheikha, CEO and Co-founder of Careem said:

We realize that up until today we have focused our efforts predominantly on attracting and catering to male Captains. It’s time for us and the entire industry to wake up. Not only is there a moral obligation to do so, but there’s also a huge opportunity to grow our business around women and give them the economic opportunity to excel. Women are often the primary breadwinners and looking for alternative, flexible ways to support their families.

With increased women participation in the workforce and easy access to transport and other basic necessities, women can make a huge difference in the society. It’s high time women are included and are given equal share in aspect of life – whether it be work, home or roads.

  • As long as female captains take female passengers on bike there is no issue, but we are not West. Our culture /religion does not allow this. Careem is going too far away with its obsession of growth and as it shows does not take into account cultural sensitivity.

    I hope there are no honour killings for females riding bike and there are no likes of Asma Jahangir.

    Apart from this, there have been instances where the bike registered with Careem and the bike brought at customer’s premises were different.

    • Jaab Shia martay hain us waqt cultural sensitivity kidhar jaati hai?and about being WEST your phone is west,the os is west your education is west everything and anything is in your life in influenced by west .and India that famously makes fun of our religion for which u listen to their songs and movies what about that?
      having an opinion is easy being a hypocrite now that hard

  • “New rules for breaking rules always results into many social repercussions”.CLOTHES are a form of communication. Policemen, preachers, punks, firemen, businessmen, and drivers; all dress a certain way to reveal who they are. Similarly, a girl who dresses in revealing attire is telling the world who she is. In the past, even prostitutes used to dress decently, but today girls’ sinful clothing is being promoted in the name of freedom and liberation. This is oppression in its true sense.
    In this day and age, girls revealing their bodies has become the norm. Feminists are fighting for girls ‘rights’ to wear short, transparent, and skin-tight clothes.A woman who reveals her body is guilty of sexual harassment.
    Being a Muslim we believe “A girl is guilty of a heinous sin if she reveals any part of her body. She is an adulterer and a temptress, who lures man into sin. It is not a trivial matter for women to dress provocatively and ignite lust in men.”

    How such issues will be addressed by these western culture followers??

    • Why dont u go ask your mother how much hardship she faced while having you in her womb?
      sinful clothing jaisa app bohat momin ho , here is an issue why do u need 4 people to identify a rape?do u even know what revealing a body is?
      And unlike you i am not hding behind a fake handle

  • I will not approve this. A woman riding bike with a complete stranger is against our culture and Islam.
    Promote women Bike captains instead.

  • Nice initiative! Careem should push government to allow Scooty manufacturers to enter Pakistan. This would encourage females to purchase and ride bikes!

  • Larki ka gair k sath bethna , ksi bi tara munasib hai , m to yehe kaho ga, in other words, you are going to provide your sister to …. now choice is yours….

  • ان کریم والوں کی چولیں پہلے ختم ہونے کا نام نہیں لے رہی کبھی ان کا ڈرائیور بد تمییزی کرتا ہے گالیا ں دیتا ہے کہی ان کا ڈرائیور قتل ہو جاتا ہے اور یہ لوگ نئے نئے کارنامہ کرنے پر تلے ہو ئے اب انہیوں نے یہ کارنامہ شروع کر دیا ایک لڑکی جب کسی انچان شخص کے ساتھ بیٹھے گی اور راستہ میں کچھ کر دے تو کون زمہ دار ہو گا یہ لوگ یا پولیس ۔۔۔۔۔۔۔۔۔۔۔۔۔۔۔۔۔۔ انصاف کس سے مانگے گے۔۔۔۔۔۔۔۔۔۔۔۔۔۔۔۔۔۔۔

  • To all those who are against it, ya’ll need to stop being such a hypocrite. if the girl is agreeing to ride, let her. if Careem initiates a girl captain, let them… Encourage your country to grow, do not discourage growth by inserting religion or culture into this. And for God’s sake, STOP COMPARING yourselves to other casts and cultures out there. they all grew while you all were busy pulling each other down. Good job on that by the way. :)

  • Careem should not expect many women to ride behind a motor cycle driver, irrespective of a woman praising the service. However, if it attaches side cars to motorcycles, all women will find convenient to use the service, especially with infants and small children.

  • Ltd feature videos

    Watch more at LTD