Anjum Rahman is Leaving Jazz to Join Khaadi

Anjum Nida Rahman, Director Communication and Sustainability, has decided to move from Jazz to Pakistan’s renowned apparel brand, Khaadi as their Head of Corporate Communication, we have confirmed with sources.

Her decision to join Khaadi, it has been reliably learnt, is mainly due to domestic reasons, as she had to relocate to Karachi from Islamabad.

Anjum had rejoined the telecom sector almost one year ago at Jazz as the Head of Communication and Sustainability. She replaced Omar Manzur, who was deputed to VimpelCom, and had to relocate himself overseas for his new role.

She formed a new team by hiring experienced and new professionals for her department at Jazz.

During her stay at Jazz, she effectively executed company’s communication strategy, most notably during the post Mobilink-Warid merger. She also played a crucial part in the launch of VEON application in Pakistan.

Anjum Rahman previously headed Telenor’s Communication department back in 2010-12. Before this, she was associated with the Express Media Group. Previously, she also played a role as a consultant to the World Bank.

Having developed a rich experience in diverse fields, Anjum will now gain exposure with the textile industry with Khaadi — the leading and renowned clothing brand — with its headquarters based in Karachi and various outlets across the country and overseas.

Telecom Sector Witnessing a Vacuum Again

With her departure from Jazz, there is once again, a vacuum in the corporate communication department of cellular phone companies, especially during a time when media advocacy is needed to raise the issue of tax rationalization in the country.

In recent months, a couple of more PR professionals have also left the cellular mobile companies. Among them, Junaid Shafaqat, who moved from Jazz to join edotco, a tower operating company which signed an agreement to acquire Jazz cell sites across the country.

A couple of months ago, Haider Bilgrami, Manager Corporate Communication of Telenor Pakistan also switched his job as he joined Uber as Head of their media department.

PTCL is currently operating with limited staff members at its PR and CSR department. It is in the process of hiring a professional at a manager level position.