Pakistan’s tourism sector is thriving. Recent statistics reveal that about 1.75 million tourists visited the country in 2017. Experts say that this boost in the visitors was possible due to the improved law and order situation in Pakistan.
The number of tourists visiting the country has increased by almost 300% in last few years, contributing $19.4 billion to the economy.
Theses statistics were released by Pakistan Tourism Development Corporation (PTDC). The PTDC is optimistic that Pakistan will continue to see a rise in tourism in the coming years.
Though improved law and order situation was the driving factor behind this increase, it is by no means the only reason behind it. Some well-timed and extraordinary marketing campaigns over social media also helped attract visitors to Pakistan. PTDC’s report reveals that thanks to online promotions, there was a 30% increase in domestic travel as well.
World Travel and Tourism Council (WTTC) estimates that tourism will contribute about $36.1 billion within the next decade. Currently, it stands at $19.4 billion, which is about 6.9% of Pakistan’s total GDP.
PTDC is collaborating with universities as well to make the tourism department financially viable. Recently, the University of Management and Technology (UMT) and PTDC signed a Memorandum of Understanding (MoU) for tourism-related promotions.
As per the MoU, PTDC will sponsor tourism promotional campaigns through banners, website, seminars, and conferences in the university.
PTDC launched the Pakistan Tourism Friends Club as well. The club members will get a 20% discount on facilities provided by the Development Corporation.
Along with a rise in tourism, business travel to Pakistan increased as well as more investors are eyeing handsome returns given the country’s rising economy.