It’s more than usual to see high-end brands tossing tons of money at advertisements, or paying influential people – the brand ambassadors – in a region to do positive publicity for their products.
In some settings, brands pay millions in cash to celebrities, just to use their products in public. Samsung did that, but to its surprise, caught its so-called brand ambassadors using iPhones in public instead.
Earlier, the company paid Maroon 5 lead singer Adam Levine to use Samsung electronics in public and also David Ferrer – a well-known tennis player. To its surprise, the company caught both of them using Apple iPhones instead.
Samsung to Claim Damages
And in a similar, more recent incident, the company’s Russian brand ambassador Kseniya Sobchak – politician, journalist, and Vladimir Putin’s “goddaughter” – was caught using what seems like an iPhone X at a TV show. Samsung didn’t take it lightly and decided to get its money back.
She was sued for $1.6 million, as she had a contract with Samsung to only use Samsung products while in public. According to reports, this is not the first time she failed to hold her side of the deal, she was seen using Apple products a number of times before, which is why the claim might be more than what the celebrity was paid initially.
As you can see in the image above (a screenshot from the TV show), the celebrity tried her best to hide her iPhone from the cameras, first by covering the logo using her fingers and then using a piece of paper to conceal her phone. However, she failed to do so, as a number of people watching the stream spotted her iPhone X.
When you are a celebrity and get paid by companies all too often to promote their products, it sometimes gets hard to keep track of what brand you are supposed to use, and where. This is not the first time this is happening.
Only this time, Samsung wants its money back and decided to take the matter to court. Samsung Russia is yet to make an official comment on the matter.