Influencers of Pakistan Islamabad Forum, co-hosted by Techlets Pvt. Ltd. and Google Business group Islamabad, has launched an artificial intelligence-based Influencer Marketing Automation System (IMAS) to help Pakistani SMEs and digital influencers find, manage and measure influencer collaborations to boost online/e-commerce sales.
Techlets is a big data and artificial intelligence company seed funded for ~PKR 19 Million by Ignite National Technology Fund, Ministry of IT Pakistan.
During his keynote address at the Influencers of Pakistan Islamabad Forum, Mr. Yusuf Hussain, CEO Ignite noted:
Use of fourth industrial wave tech, like artificial intelligence and virtual reality along with other trends, are taking the impact, relevance, and authenticity of marketing content and delivery to an entirely new level, which is what is required to rise above the noise of pervasive media and to deliver actual sales outcomes. Ignite is excited to participate in this transformation of the retail industry through funding of startups like Techlets that are helping build the future of retail.
CEO of Techlets, Mr. Muhammad Ahsan Tahir presented a detailed market analysis at the gathering of over 100 digital influencers, content creators, social media celebrities and industry experts on digital marketing at the forum. He noted:
With 3G/4G telecom services now common and among the world’s most affordable in Pakistan, 67 million Pakistanis have mobile broadband internet access and 48% of internet users consume online content daily. Pakistan’s SME’s (90% of all companies in Pakistan) are actively using influencer marketing as a cost- effective outreach channel to engage and sell to Pakistan’s online population and the “trade” is estimated PKR 5 billion/year, engaging indirectly with 67 million online Pakistanis. Techlets aims to enable trade, access to capital and commerce opportunities for socially active SME’s opting to use digital influencers, of which 80% are female, to market and sell their brand and products, to 67 million Pakistanis with 3G/4G mobile broadband access.
The forum was organized to train and engage digital influencers and initiate a movement led by Techlets, that will allow Pakistan’s 100k+ digitally active SMEs and over 500k+ digital influencers to bridge the gap and make the matchmaking process smarter and much more efficient to boost e-commerce sales for SMEs.
The event included various keynote sessions and a panel discussion to start a two-way conversation between influencers and local SMEs.
Mr. Muzamil Hasan, Pakistan’s widely known social media celebrity, a vlogger and an entrepreneur said during his keynote:
Within one year the Digital marketing Industry has grown five times in Pakistan and is expected to grow thirteen times by the next year, so we believe there is a great opportunity right now for content creators.
Experts emphasized that now is a great time for influencers in Pakistan to fully utilize the potential of their content creation skills by having a greater understanding of their scope. Before building and delivering influencer campaigns understand the importance of self-branding.
Event partners included Ignite, DBTV, Ejaad labs, AnnaLouParis, Bays Ventures, LattLiv, Siasat.pk, and ProPakistani.
Influencers, digital content creators and bloggers can register themselves to learn more about the marketing automation system. More details can be found at www.influencersofpakistan.com
