To overcome its annual financial losses of Rs. 17 billion, Pakistan Television Corporation (PTV) has decided to increase the license fee from Rs. 35 to Rs. 100. The additional amount will be added to the electricity bills of the consumers.
Power consumers, who have already faced a 40 percent tariff increase in the past 18 months, will now have to pay the operational costs of the cash-starved state-run television.
The board of directors has approved a financial plan finalizing the increase in the license fee. The proposal now awaits Prime Minister Imran Khan’s approval.
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If approved, the power consumers will pay an additional amount of Rs. 65 every month. This comes in the aftermath of a series of hikes in the power tariff which has almost doubled the electricity cost.
The irony is that the corporation has recently hired three marketing managers from the private sector tasked to revive the state-own TV channel. These industry experts are costing around Rs. 3 million per month to the national exchequer.
The corporation has a whole team of business and marketing experts, but they have failed to pitch a single business plan that could uplift the channel.
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During a board meeting in October last year, it was revealed that PTV was not attracting viewers, thus, even the government has stopped airing ads on it.
However, PTV’s business development and marketing managers, instead of planning to attract the audience to the national screen, have proposed a financial plan that is increasing the burden on the masses.
Commenting on the development, Syed Ali Bukhari, a member of the PTV board, said that it was people’s responsibility to contribute to the revival of state-run television.
He advocated the decision to increase the fee by saying that the license fee structure of PTV was lower than anywhere else in the world.
In the era of YouTube and Netflix people are no longer interested in watching PTV. Just let it go already.
Agreed. Let this dinosaur of a channel die already. PTV is a burden on our weak economy anyway.
bunch of free loaders, what more can be expected from govt institutions
amrican sundi k ishtehar dikhany k 100
Hamain wo paisay do jo hum ne ptv dekhnay k liye antenna aur cables pe lagaye
Check the stupidity level of the board of directors. Instead of introducing creativity and eliminating the useless staff, they are forcing the general public for paying more for this sh**t.
#PTV
Bro You added an extra *
Ptv is receiving illegal monies. I am going to challenge it soon. However ilI expect a bought out judges by the state current govt
Insha’ Allah i will challenge this in consumer court
Govt should fire all incapable to cut down the expenditure instead increasing its fee
“Commenting on the development, Syed Ali Bukhari, a member of the PTV board, said that it was people’s responsibility to contribute to the revival of state-run television.”
F U!
What services PTV is providing to public !.
It must be shutt down immediately to remove the financial burden from taxpayers. For how long taxpayers would afford these (PIA,PAK STEEL MILL,RAILWAY, PTV…………etc.) departments which have been on ventilator since long.
Check the stupidity level of the board of directors. Instead of introducing creativity and eliminating the useless staff, they are forcing the general public for paying more for this sh**t. They are very incapable staff.
#PTV
Insha’ Allah i will challenge this in consumer court
all of you will do the same make it viral on social media
we will able to dump this channel into dustbin
PTV should bring Social Media team and do better for WEBSIETS, Apps, & YouTube Channels :
Hire some content creator person
PTV license fee is a Jagga tax imposed on people I never seen PTV from last ten years
Just clean the garbage of ptv, Or privatisation is the only solution. Otherwise ??
I hate ptv…they are time waster channel..lootlo bus sab mil Kar jitna loot sakte ho
people’s responsibility to contribute to the revival of state-run television…….. maybe Imran can’t defend his economic policies
I have better lighting and cameras at home than PTV.
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Buy IPTV service online, remove TV and buy a big screen monitor or projector and challenge these b a s t a r d s.
Why public should pay for their corruption, mismanagement?