The management of WorldCall Telecommunication Limited has planned to launch fast broadband internet services in major cities based on FTTH (Fiber to the Home).
The company is ready to launch the pilot project after undertaking detailed market research, understanding the need of target consumers, deploying necessary resources in metropolitan cities, and engaging with cable operators to capture sizeable market share once it is introduced, mentioned the annual financial report from WorldCall.
In this regard, detailed market analysis has been conducted keeping in mind the targeted audience whereas the deployment of infrastructure in vastly populated cities is underway. Besides, key players of the industry are being approached to bring them on board and develop a platform to ensure a consistent stream of cash inflow in the telecom sector.
For the sake of clarity for common readers, FTTH is a technology that uses optical fiber cable directly from the central point to the residential premises. It provides uninterrupted high-speed internet service. The speed of /FTTH-based internet is much faster than DSL provided by the operators in addition to lowest possible latency.
WorldCall claims to have over 1.2 million subscribers using its broadband services. It provides digital TV, cable and digital TV, DSL broadband, LDI telephone service, and enterprise solutions.
At present, its broadband business gained ground as long term agreements reaped profits and concerted efforts were made to increase the network base. Hence, a consistent increase in the number of subscribers translated to an upward trend in revenue as the demand for data is still there and is growing at an ever-increasing rate.
With a huge carrier network across the country the company has a comparative advantage in offering quality infrastructure services to households as well as to corporate entities, the report said. The company entered a joint venture agreement with Technology at Work (T@W) for the provision of high-speed internet nationwide.
Recently, the company acquired state-of-the-art Switch placing for expanding its LDI business – one step ahead of its competitors. Combined with 6 head-ends and the largest cable TV infrastructure in Pakistan, fiber optic connectivity of the company has the potential to connect nearly 4 million homes.
New Business Developments
WorldCall has set up an associated company Meat on Wheel, a meat and poultry service which has been quite productive for the company in generating more revenue streams, the report said.
It promises to deliver consistent cash inflows owing to the state of the art technology for cutting sacrificial animals, timely delivery at the doorstep, and fine quality/hygienic meat (all types) at an all affordable price.
The company had plans to launch ride-hailing service WOORIDE however the plan has been deferred due to the COVID-19 situation which upset the market countrywide.
WorldCall Financials
WorldCall posted a profit of Rs. 72 million in 2019 as compared to the profit of Rs. 447 million in 2018. The company’s profit stood over Rs. 6 billion in 2017.
The company has accumulated losses of Rs. 13.187 billion and current liabilities exceeded the current assets by Rs. 5.962 billion. These conditions show the weak financial health of the company.
WorldCall is one of the oldest telecom operators in Pakistan that has been operating for more than 20 years. It is also a listed company at Pakistan Stock Exchange.
Due to its infrastructure deployment and customer base, major telecom operators and media companies including a US company held various rounds of negotiations for the acquisition of its shares however a deal was never finalized.
