Pakistan Cricket Board and SNTV announced an extension of their partnership today. The extension will allow SNTV to provide news broadcasters, around the world, access to highlights of the Pakistan versus South Africa series and the Pakistan Super League 2021.
This is South Africa’s first series in Pakistan since 2007. The series comprises two Tests and three T20Is and begun in Karachi on Tuesday. Whereas PSL 2021 will be the sixth edition of the PCB’s annual 34-match marquee event and the second to be held in Pakistan.
The partnership means SNTV will provide highlights from each match day to its network of more than 1,200 clients. Founded in 1996, SNTV is a world-class sports video partner relied upon by credible and reputed media organizations to fulfill their content needs 24 hours a day, with over 115 territories reached worldwide.
The PCB and SNTV first partnered last year to distribute highlights of Pakistan Super League 2020 and received an overwhelming response from international news broadcasters.
Commenting on the matter, PCB Chief Executive, Wasim Khan, said,
We are pleased to extend the coverage of the Pakistan versus South Africa series and the Pakistan Super League 2021 through a global and respected organization such as SNTV. This is part of our drive to build new partnerships and strengthen old relationships.
He further spoke regarding the security conditions of Pakistan, remarking,
The Pakistan Super League 2020 was a catalyst to international sides agreeing to resume tours to Pakistan after their leading players spent nearly six weeks in Pakistan and realized that the country was as safe and secure as any other Test-playing nation.
Commending PCB and SNTV for keeping cricket alive during the pandemic, the Chief Executive said,
This strong and positive message was spread throughout the world by SNTV and in this background, and following a successful 2020-21 domestic season in challenging Covid-19 times, we are delighted to be working with them again to ensure Pakistan cricket continues to grow from strength to strength.
SNTV Managing Director, James Dobbs, also weighed in and said,
We are pleased to be expanding our partnership with the PCB this year to help them enhance the profile of cricket in Pakistan to a global audience. Using our engaged global media network, we will provide increased reach and exposure for both the Pakistan versus South Africa series and this year’s Pakistan Super League.
He further added,
“Being able to offer highlights of both these events to our broadcast partners is a great addition to our extensive international cricket coverage.”