Islamabad United, the most successful franchise in PSL history and the winner of the first and third edition of the tournament, is proud to continue its #UnitedWeTech initiative for 2021.
For this program, the franchise will partner with NIC Karachi and NIC Peshawar this year, along with continuing its association with [email protected] (Pakistan Software Houses Association for IT and ITES) via the Nest/IO.
Launched in 2020, this initiative has helped assist start-ups in gaining visibility and brand recognition through the platform and reach of Islamabad United. The shortlisted start-ups will have the opportunity to showcase their products within the PSL 2021 season, and for the rest of the year, through Islamabad United’s brand recognition, popularity, and massive outreach all over the country.
Regarding the project, Ali Naqvi, the owner of Islamabad United said,
“We launched this initiative last year to bring focus to entrepreneurship and technology in Pakistan. It’s our steadfast belief that the future of Pakistan and its citizens is strongly linked to, and dependent upon, the adoption, development and expansion of technology in every sphere of our society”.
“Considering all we have gone through as a species in the last twelve months the value of technology, and the need for change has only accelerated. We partnered with [email protected] and The Nest last year as the premier institutions in Pakistan in this space, and we are pleased to tie up with NIC Karachi and NIC Peshawar for this year, as part of expanding the program.”
This initiative is done by all parties involved on a pro bono basis, with the advancement of Tech in Pakistan as the primary motivation.
Under this program applications will be invited from aspiring entrepreneurs and founders with the proven minimum viable products (MVPs), demonstrated traction, having a large TAM and/or with a strong positive social aspect to them.
A team of experts will short-list the most exceptional disruptive ideas on display. This initiative aims to address one of the major challenges that tech start-ups face in Pakistan: attaining visibility and brand recognition.
Regarding the project, Faisal Jamil, Executive Vice President NIC said, “The National Incubation Centers Peshawar and Karachi are proud to partner with Islamabad United for #UnitedWeTech 2021 edition. NIC Peshawar and Karachi along with other partners will look for young innovators to bring about technological disruption in Pakistan’s favorite sport in particular and the society as a whole. Let the innovation power play begin.”