GroupM – the global media investment management group of WPP – has joined hands with Allied eCommerce Solutions (AES) to revolutionize the e-commerce space by introducing ‘end-to-end’ enablement Solutions for brands in Pakistan.
eCommerce has witnessed exponential growth since the beginning of the Covid-19 pandemic which has resulted in more brands wanting to explore the online shopping space. In order to meet this new demand, GroupM aims to pursue Strategic Partnerships and enter new ventures as a key pillar of its 2021 Strategy.
AES is a recent enabler setup in Pakistan and the Middle East with the vision of enabling brands and local SMEs to embrace eCommerce as an Integral part of their strategy. The ‘end-to-end’ eCommerce needs will be serviced by a group of experts who aspire to provide solutions in order to drive conversions, optimize a lean supply chain, and enhance Pakistani shoppers’ experience.
In this partnership, both partners will be capitalizing on their core capabilities to best serve the changing client needs. Marketing and paid media will be handled by GroupM while the remaining enablement services shall be managed by AES. Both partners will jointly offer strategic consulting services to the clients.
Through this Partnership with AES, GroupM aspires to offer brands customized solutions based on each stage of their eCommerce funnel.
Commenting on the development, Khwaja Ahad Rahman, Co-Founder Allied E-commerce Solutions, said, “Our goal is to serve brands by becoming the leading eCommerce enablement platform in Pakistan & the MENAP region. We are passionate to invest in this industry, offering brands end-to-end services through our network of tech-enabled, fully integrated fulfillment centers across major cities.”
“Our partnership with GroupM offers an extensive suite of services and expert marketing solutions to our clients – enabling us to exceed expectations and commit to their success,” he added.
Also sharing his thoughts, Faisal Malik, COO, Allied E-commerce Solutions, said, “Our objective is clear – to pave the way for brands and sellers to re-define their e-commerce strategy through marketplaces & brand dotcoms to achieve their e-commerce goals by offering our cutting-edge platform, technology stack, and community of industry experts.”
“Our Strategic partnership with GroupM has common goals to set up high precedence in the enablement industry,” he added.
On the development, Naveed Asghar, CEO, GroupM, commented, “GroupM has invested in building the capacity and capability to stay ahead of the curve on this important eCommerce pillar which has grown exponentially over the last 12-18 months, but I believe that we are merely at the tip of the iceberg.”
“Pakistan, as a market, is poised for unprecedented growth in this vertical, and GroupM’s partnership with Allied E-commerce Solutions is a testament to bringing the best-in-class end-to-end solution and value addition for our clients in this space,” he added.
Amna Khatib, CDO, GroupM, shared her thoughts by saying, “Our purpose is to set up the right ecosystem from strategy, technology, and performance to operations and fulfillment, which will enable brands to drive sustainable growth.
“This partnership will serve as a game-changer for GroupM’s clients as well as the overall industry and will facilitate in accelerating the Future of eCommerce in Pakistan,” she added.
