This Eid, Careem has launched a new customer ride called “Bakra Salon”, to give your bakra some special care. The ride was available over the weekend, enabling customers in Karachi and Lahore to give their goats some special customized care at their doorstep.
By booking the ride ‘Bakra Salon’, a moving salon would pull up to the customer’s doorstep with all accessories and tools needed for the care package. The service included a clean-up, haircut by a professional, a doctor to check up on the overall health, accessories for decoration, and some props for the customers to take exciting pictures with their goats.
Careem is known to launch creative ideas which appeal to the local masses of Pakistan. In 2017, Careem launched their famous ‘Bakra on Wheels’ service (a variety of animals in a truck), enabling customers to purchase sacrificial animals at the comfort of their homes.