PCB Wins Live Streaming Rights Case Against Techfront and Blitz in London Court

Pakistan Cricket Board today confirmed that it has received the final awards of the arbitration proceedings initiated by it against Techfront International FZE (Techfront) as well as the two separate arbitrations filed against it by Blitz Advertising (Pvt) Limited, before the London Court of International Arbitration (LCIA), and the outcome of all arbitrations has been favorable towards the PCB.

The dispute relating to Techfront International FZE (Techfront) was on default of rights fee payments due in respect of the Television Broadcast and Live Streaming Media Rights Agreements of the Pakistan Super League (PSL), while the disagreement with Blitz Advertising was, inter alia, on the delayed television broadcast and live streaming media rights fee payments for PSL 2020 matches.

In the arbitrations, the sole arbitrator appointed by the LCIA dismissed Techfront and Blitz Advertising’s claims and directed both entities to pay to the PCB rights fees rightfully due to be paid to PCB as claimed as well as the costs claimed by the PCB in lieu of counter-claims, damages, arbitration, and legal costs and other miscellaneous expenses incurred.

All awards have been issued in accordance with the laws of Pakistan as well as LCIA Rules under which every award shall be final and binding on the parties and by virtue of the arbitration agreement, the parties undertake to carry out any award immediately and without any delay.

PCB Chief Operating Officer Barrister Salman Naseer: “These are major triumphs for the PCB as we have been able to successfully claim substantial revenues of the Pakistan Super League. This also indicates we have air-tight contracts and that we will go the full distance in protecting the PSL brand as well as the interests of our franchises.



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