Mcdonald’s, a global chain of fast food, has engaged a local company Al-Shaheer Corporation Ltd (ASC) for purchasing various beef products.
According to a stock filing to the Pakistan Stock Exchange (PSX), Al-Shaheer Corporation Ltd has signed a Business Relationship Agreement with McDonald’s Pakistan for the supply of beef products through their Lahore Frozen Food Facility.
The multinational fast-food chain has turned to locally manufactured beef products after facing a shortage of its own supply due to Pakistan’s recent import ban on a vast category of items which also included food products.
“It is our great pleasure to announce that ASC is the first ever Pakistani company to enter into a Business Relationship Agreement with McDonald’s Pakistan, for the supply of beef products,” the stock filing said.
In the present situation of high inflation, it is feasible for foreign food outlets to purchase edible raw materials from local companies ensuring high standards of products. This will not reduce their cost of doing business at the local level but will also pass on the impact to the end customers.
Besides, the local engagement between the companies also reduces the burden of the import bill from non-essential and luxury items.
As a patriotic Pakistani, I sincerely hope that the local beef supplied to McDonalds will be of the highest quality possible. What I personally find in the market is extremely poor quality beef, not worthy of consumption by humans. With the floods on, many animals swept away in flood waters and unscrupulous money makers selling dead animals’ meat, if the poor quality beef finds its way to McDonalds, it will cause more harm to the country’s name rather than help save it a few bucks in foreign currency.
In my opinion, beef is an essential food item and can in no way be categorised as a ‘luxury item’. The Government is sending absolutely wrong signals to the international community by imposing a ban on certain items that are a part of our daily life. I wonder if the government is planning to reduce the population of the poor in the country by labelling beef (and similar others) as a luxury item.
Buy from meat one…. It’s the same company that’s mentioned here
Yeah I have heard they have quality beef.
What kind of negativity is this? Bro they are engaged into a contract. You can check that Al Shaheer is a listed company at the Stock Exchange and running their business with proper planning and quality.
Would they be selling dead animals to McDonalds?
Does it make any sense?
or you want to say that McDonalds staff would buy from open market and their staff would be roaming around all the beef markets nearby?
What kind of apprehension is that?
It seems you are living in the fool,s paradise if a well reputed international firm signs a business agreement with a stock exchange listed company they have standards n they ll get it as demanded why you feels a big jealousy are you from India or Afghanistan …? What kind of a country you consider to Pakistan is it a Banana Republic…? Or lot of negativity in your foul brain…?
@Adnan……..pls be more informative before commenting ………its a business agreement and International brands do proper due diligence before sourcing raw materials ……..and even so a reputed organization as a matter of facts. The quality is of utmost importance definitely. I don’t want to negate you but let’s be more positive, thanks
What is problem Pakistan meat is good one