Lucky Motor Corporation Limited (LMCL) is taking bookings for Kia cars promising instant delivery and fixed prices. The company’s social media ad in this regard states:
This December, become a part of the Kia Family and avail immediate delivery with a guaranteed Price lock.
It bears mentioning that the offer is only available on a limited number of cars and for a limited time. This offer gives Kia an advantage over its competitors.
Automakers such as Toyota, Honda, Suzuki, etc. are facing severe supply chain issues with delivery times of up to 8 months. Taking advantage of the situation, LMCL has launched this limited-time offer to increase sales.
Hyundai Nishat Motors Private Limited (HNMPL) and LMCL used a similar tactic in September 2022 with a ‘minimum’ delivery time of one month. The development came a few days after the government’s decision to ease import restrictions.
Reports also claim that the company has decreased its delivery time to lure lost customers as a result of the recent price and tax rate hikes. If that is the case, LMCL, along with other high-end carmakers, are in the same boat.
Carmakers are struggling to maintain production in the current struggling economy. Reports also add that there is a huge risk of several carmakers packing up and leaving the country under these circumstances. Whether or not that will be the case in 2023, remains to be seen.
