The continuous devaluation of the Pakistani Rupee has triggered a new series of price hikes that are wreaking havoc on the populace. The most recent participant in this saga is Atlas Honda, which has increased prices by as much as Rs. 35,000.
Effective as of February 15, the price of new Honda bikes are as follows:
| Model | Current Prices (Rs.) | Revised Prices (Rs.) | Increase (Rs.) |
| CD 70 | 128,900 | 137,900 | 9,000 |
| CD 70 Dream | 137,900 | 147,500 | 9,600 |
| Pridor | 170,900 | 181,500 | 10,600 |
| CG 125 | 194,900 | 205,900 | 11,000 |
| CG 125 Special Edition | 230,900 | 243,900 | 13,000 |
| CB 125 F | 303,900 | 330,900 | 25,000 |
| CB 150 F | 383,900 | 418,900 | 35,000 |
| CB 150 F SE | 387,900 | 422,900 | 35,000 |
Last month, Atlas Honda Limited reported a Rs. 1.408 billion profit for the quarter that ended December 31, 2022, a 3.7 percent decrease from Rs. 1.46 billion in the same period last year.
With multiple price increases in the quarter, the company’s sales fell by 3% compared to Rs. 36.26 billion in the same period last year.
However, sales increased by 19% quarter on quarter (QoQ). The increase in revenue was driven by higher volumetric sales, which increased by approximately 9% year on year, with 272,638 units sold.
Bike sales and profits have suffered as a result of recent production hiccups. Furthermore, Honda has announced multiple price increases in recent months, which has dampened demand. Given the current economic situation, it appears that more price increases and sales reductions are on the way.