Lamborghini is preparing to launch its first all-electric vehicle in 2028, marking a significant shift in the company’s lineup.
This new EV, which was previewed by the Lanzador concept at the Pebble Beach event in 2023, will be a unique 2+2 grand tourer with a bold design, rather than a traditional sports car.
Lamborghini’s CEO, Stephan Winkelmann, has expressed confidence that this electric model will achieve strong sales, comparable to the brand’s current top-performing supercars, despite the market’s fluctuating interest in electric vehicles.
Winkelmann also discussed Lamborghini’s future production expectations during the launch of Urus SE at Nardò Technical Center. He explained that while Revuelto, the brand’s newest offering in a smaller segment, will likely see more limited production numbers, models like Temerario and the upcoming electric grand tourer are expected to perform at similar levels in terms of sales.
Urus, however, is projected to remain Lamborghini’s best-selling vehicle.
Temerario, introduced earlier in the year, is Lamborghini’s latest entry-level supercar, replacing the well-received Huracán, which accounted for about 40 percent of the company’s sales last year, with nearly 4,000 units sold. Given this track record, it’s reasonable to anticipate Temerario will also enjoy similar success.
Despite the ongoing debates around electric vehicle adoption, particularly in the luxury segment, Lamborghini is taking a long-term view. Winkelmann emphasized that the company’s development process spans several years, and each model has a product cycle lasting at least eight years. He pointed out that decisions must be based on anticipated future trends rather than current consumer sentiment.
Lamborghini’s chief technical officer, Rouven Mohr, echoed this forward-thinking approach. He highlighted that the company isn’t interested in simply mimicking the driving experience of traditional combustion engines with artificial sounds or simulated gear shifts.
Instead, Lamborghini aims to provide a unique electric driving experience that stands on its own, offering something distinct that can’t be found in the world of combustion vehicles. The goal is to appeal to the brand’s passionate and emotionally driven customer base by demonstrating the exceptional potential of electric technology.