Google’s AI-powered products and solutions helped provide Rs. 3.9 trillion of economic benefits for Pakistani businesses and households in 2023 — an increase of 222 percent from 2020.
This was achieved by helping Pakistani businesses digitize and access international markets, according to the report ‘ECONOMIC IMPACT REPORT: Agay Barho: Empowering Pakistan’s Digital Economy’.
Previously, Access Partnership estimated that Google products and solutions supported Rs. 1 trillion in economic activity for businesses and Rs. 210.2 billion in economic benefits for households in Pakistan in 2020. Pakistani businesses drive efficiency and grow at home and abroad.
Collectively, Google Search, Google Ads, Google AdSense, Google Play, Google Cloud, and YouTube helped provide Rs. 2.6 trillion of economic activity for Pakistan’s businesses in 2023 — a 159 percent increase since 2020. Notably, 58 percent of this value accrued to small and medium-sized businesses (SMBs), highlighting Google’s role in supporting Pakistan’s growing SMB ecosystem.
SMBs are also the biggest beneficiaries of Google products and solutions, deriving Rs. 1.5 trillion or 58 percent of the Rs. 2.6 trillion benefits enjoyed by all businesses. A common trait across Google’s advertising and app publishing solutions is their sizable contribution to Pakistan’s digital exports.
Of the total economic activity generated, AI-powered Google products and solutions enabled an estimated Rs. 249 billion of export benefits for local businesses. On a household level, in 2023, Google Search, Google Maps, Google Play, Google Drive, and YouTube helped provide Rs. 1.3 trillion for households (+526 percent vs. 2020), or 33 percent of the total economic benefits.
From entertainment options (i.e., YouTube), to improved efficiency and easy access to helpful information (i.e., Search, Gemini), Google’s products and solutions are helping Pakistanis in their daily lives. Google Ads and Google AdSense have helped many Pakistani businesses boost exports, elevating the country’s global competitiveness, the report added.
Similarly, YouTube has helped connect content creators with overseas collaborators and global audiences (55 percent of their viewers are from outside Pakistan) and boosted their ability to monetize the platform. The effects of this have rippled across the ecosystem.
Real-time collaboration via Google Workspace has enabled productivity gains and saved Pakistani workers 40 days of work time per year (e.g., through shared access, storage, and online documents, and reduced meeting times).
Meanwhile, Google continues to introduce innovative new products, like its AI model Gemini (previously known as Bard), which helps individuals and organizations brainstorm, spark creativity, and boost productivity. For many local mobile app players, Google Play has unlocked global reach, resulting in revenue primarily being driven by international customers.
Pakistan has significant potential to accelerate its economic growth and create quality jobs through digital exports. By investing in digital skills and leveraging AI-powered products and services, businesses in Pakistan can expand into international markets and enhance their competitiveness. Moreover, this presents avenues for Pakistanis to engage actively in the digital economy, unlocking future of prosperity for all.
As this report outlines, Google continues to show an ongoing commitment to bolstering Pakistan’s development trajectory by empowering businesses and individuals with its AI-powered products and solutions. Initiatives such as free digital skills training and forging collaborations with both the public and private sectors underscore Google’s unwavering support for Pakistan’s digital transformation endeavors.
By embracing digital technologies and tapping into the potential of its young and talented workforce, Pakistan stands poised to emerge as a key player in the digital economy, driving sustainable and inclusive growth for its citizens, added the report.
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