For weeks, the Pakistan Super League (PSL) had been building up the hype for its PSL 10 logo reveal, promising fans a design that would commemorate a decade of Pakistan’s premier T20 tournament.
And then, the big moment arrived. The Pakistan Cricket Board (PCB) officially revealed the PSL 10 logo yesterday, and let’s just say, it was about as exciting as the PSL Draft ceremony.
At first glance, the logo looked like a minimalist attempt at creativity, with a bold green “X” that seemed oddly familiar. Some fans joked that it resembled Elon Musk’s X (formerly Twitter) but with more effort. However, the real kicker came when a sharp-eyed netizen discovered an almost identical design available for free on Freepik, a popular online resource for stock graphics.
Yes, you read that right. The PSL 10 logo, which was supposed to celebrate a decade of cricketing excellence, appears to be a slightly modified version of a free template. The PCB’s “designers” seem to have taken the Freepik logo, slapped on the PSL branding, and called it a day.
The PSL 10 logo was supposed to be a celebration of the league’s journey over the past decade — a journey that has seen Pakistan’s cricketing landscape transform and the PSL become a global brand. Instead, the logo feels like a lazy afterthought, a missed opportunity to create something iconic and memorable.
For a league that prides itself on being a symbol of Pakistan’s cricketing excellence, this logo is a letdown. It’s not just about aesthetics; it’s about the message it sends. A decade of PSL deserved a logo that reflected its growth, its impact, and its legacy.
This isn’t the first time the PCB has been criticized for its lack of creativity. From underwhelming event setups to questionable marketing campaigns, the board has often been accused of taking shortcuts. The PSL 10 logo is just the latest example of this trend.
One can’t help but wonder: was there no budget for a professional designer? Or did someone genuinely think this was good enough?
With the PSL months away, here’s hoping the PCB puts a little more thought into the PSL 10 anthem at least. After all, the fans deserve better — and so does the PSL.