Haleon Launches Centrum to Bridge Pakistan’s Nutritional Gap

Haleon has officially launched Centrum across Pakistan, marking a significant milestone as the world’s No.1 multivitamin brand enters the market to support the health and well-being of individuals in the country.

Centrum, backed by 40 years of research and recognized as the most studied clinical multivitamin globally, is committed to providing essential nutrients for a balanced and healthy lifestyle. With a mission to enhance the health of Pakistanis, Haleon as the official brand owner of Centrum, aims to bridge the nutritional gap and promote overall well-being through this launch.

Pakistan faces a pressing issue of micronutrient deficiency, particularly among women of reproductive age, with 72% experiencing inadequate nutrition. Centrum seeks to address this critical health concern by offering scientifically backed nutritional support tailored to meet the needs of the population.

Given that over 70% of households in Pakistan struggle with inadequate availability of essential micronutrients, Centrum’s introduction is both timely and necessary.

Haleon is launching two key variants in Pakistan: Centrum Adult and Centrum Silver (50+), designed to cater to 60% of the country’s population which is food insecure4. These formulations have been developed to address the diverse nutritional needs of adults and older individuals, providing them with essential vitamins and minerals for overall health and vitality. To make Centrum more accessible, Haleon has introduced pocket-friendly sizes of 30 tablets each at a price of PKR 1,800 for Centrum Adult and PKR 2,000 for Centrum Silver, aligning with consumers’ purchasing power.

This launch further solidifies Haleon Pakistan’s commitment to promoting health, self-care and wellness across the nation and beyond. With Centrum now officially available, Haleon Pakistan is ensuring a regulated supply chain, replacing unofficial or unregulated grey trade channels as they continue to take significant steps towards enhancing public health, ensuring that essential nutrients are within reach for millions, and setting new standards in nutritional care for the future.