Big Bird Foods Limited (PSX: BBFL) has signed a strategic agreement with Alibaba Group, the world’s leading e-commerce and technology conglomerate, to expand its global reach through Alibaba’s B2B e-commerce platforms.
In a filing to the Pakistan Stock Exchange on Tuesday, the company announced that the agreement will allow BBFL to directly export its poultry and processed food products to verified buyers across more than 190 countries and regions through platforms like Alibaba.com.
The company described the partnership as a major milestone in its international expansion strategy, opening up access to the global poultry meat market, which is valued at over USD 350 billion annually and continues to grow due to increasing demand for affordable protein worldwide.
BBFL will benefit from Alibaba’s international buyer network, participation in online trade fairs, improved logistics support for cross-border transactions, and access to market intelligence and trend analytics.
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