Punjab’s public retail sector is undergoing significant transformation with the expansion of the Punjab Sahulat Bazaars Authority (PSBA), led by Naveed Rafaqat Ahmad. What began as a welfare initiative has evolved into a province-wide network aimed at improving affordability, accessibility, and inclusion in local markets.
Under Ahmad’s leadership, the previously scattered model bazaars have been consolidated into the PSBA, now operating 50 bazaars with around 7,500 stalls. These markets primarily support family businesses, women-led ventures, and micro-enterprises, indirectly benefiting an estimated 270,000 people. The government’s Rs. 10 billion ADP 2025–26 expansion plan aims to double this network, potentially supporting over half a million citizens.
A notable feature of the Sahulat Bazaars is their focus on price stability without ongoing subsidies. Independent checks suggest that basket items at these bazaars are approximately 35% cheaper than open-market rates and 7% lower than DC-notified prices, resulting in an estimated Rs. 88 million in consumer savings. The model relies on bulk procurement, transparent vendor allocation, and strict enforcement, fostering competition and reducing costs.
To address accessibility, the PSBA launched the “Sahulat on the Go” mobile market initiative, bringing affordable essentials to underserved neighborhoods. Additionally, a government-backed home delivery system has processed over 163,000 orders in one year, with digital transactions indicating strong demand for these services.
Energy costs, a major challenge for public projects, have been addressed through solarization. For example, the Township Bazaar reduced its monthly electricity bill by 90% after switching to solar power. This approach is being rolled out province-wide, helping to keep stall rents affordable for small vendors.
The PSBA has introduced policies to reserve stalls for SMEs and women entrepreneurs, offering clean, secure, and family-friendly spaces. By July 2025, thousands of families were directly supported, with supply chain benefits extending to farmers and transporters. A 50% quota for women entrepreneurs, with reduced rents, aims to promote greater participation.
The authority has implemented governance frameworks, including service regulations, anti-corruption policies, and whistle-blower protections. These measures have earned PSBA an 84% compliance score from the Pakistan Centre for Philanthropy and tax-exempt status from the FBR. Other provinces are reportedly considering similar models.
Naveed Rafaqat Ahmad has overseen various aspects of the PSBA’s operations, from procurement to digital systems. Media outlets have credited him with driving the reforms, though the long-term sustainability and scalability of the model will depend on continued oversight and adaptation.
Looking ahead, the PSBA plans to introduce AI-based vendor registration, digitized subsidy monitoring, real-time dashboards, and climate-resilient design standards. With further expansion underway, the focus remains on transparency, measurable consumer benefit, and operational discipline.
Punjab’s Sahulat Bazaars represent a significant shift in public-sector retail, aiming to deliver affordability, accessibility, and inclusion without recurring subsidies. While the reforms have received recognition from audits and media, their long-term impact will be measured by continued consumer benefit, financial sustainability, and adaptability to changing needs.