The Hyderabad Kingsmen have officially announced Wisden as one of their principal sponsors ahead of their debut campaign in the 2026 Pakistan Super League (PSL 11) season.
Under a multi-year agreement, Wisden, widely regarded as one of the most authoritative voices in world cricket, will partner with the Hyderabad Kingsmen as they prepare for their first-ever PSL season.
The collaboration brings together over 160 years of cricketing heritage with a modern, forward-looking franchise entering Pakistan’s premier T20 competition.
Wisden 🤝 @HHKingsmen
One of the oldest names in cricket and one of the newest have joined forces for @thePSLt20 🇵🇰
Read more 👉 https://t.co/WNgTFWRXbF pic.twitter.com/L6T15szLjO
— Wisden (@WisdenCricket) February 10, 2026
As part of the partnership, Wisden branding will feature on the Kingsmen’s playing kits. Beyond on-shirt visibility, both sides will work closely on co-branded digital content and match-day activations, offering fans behind-the-scenes access to the franchise.
Wisden’s editorial team will leverage direct access to players and team staff to produce in-depth stories, giving supporters a rare look inside the dressing room and a deeper understanding of how a professional T20 team operates at the highest level.
First published in 1864, the Wisden Almanack has long been considered the definitive record of cricket statistics and history, colloquially known as the “Bible of Cricket”.
In recent years, Wisden has expanded its digital footprint through Wisden.com, Wisden Cricket Monthly, and the award-winning Wisden Cricket Weekly Podcast, reaching millions of fans worldwide.
The Hyderabad Kingsmen were acquired by Kingsmen Group during the recent PSL 11 Team Auction, as two new teams were added to the league from 2026.
The franchise is the latest addition to Kingsmen’s expanding cricket portfolio, which already includes the Chicago Kingsmen in USA Minor League Cricket.
Speaking on the partnership, Ian Sykes, Managing Director of Cricket Properties, said Wisden was thrilled to join hands with the Hyderabad Kingsmen ahead of their inaugural PSL season.
Kingsmen owner Fawad Sarwar described the partnership as a proud moment for the franchise, calling it special to be associated with a brand that has documented and shaped cricket’s story for more than a century and a half.
