Bringing over 16 years of experience across the telecom and financial services sectors, Saira has held senior leadership roles at HBL Microfinance Bank, FINCA Microfinance Bank, Telenor Pakistan, and Warid Telecom. Her expertise spans integrated communications, corporate sustainability, reputation management, and purpose-led brand strategy, with a proven track record of driving impactful brand transformation initiatives.
In her new role, Saira will lead Zong 5G’s corporate brand strategy, strengthen internal and external communications, and support the company’s vision of building a future-ready and premium brand presence in Pakistan’s evolving digital landscape.
Recognised as a respected industry voice, she also serves as a jury member for Asian Federation of Advertising Associations, Dragons of Asia, and MAD Stars.
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She will help in shutting down zong.
So no one likes her. A rolling stone gathers no moss