ROX, the next-generation digital lifestyle platform by JazzWorld, has launched an Authorized Apple E-Store within its app, enabling customers to purchase authentic Apple products directly through a seamless in-app shopping experience. The initiative marks another step in ROX’s evolution as a digital lifestyle platform designed to offer products, experiences, and benefits tailored to Pakistan’s youth.
The new e-store allows customers to browse and purchase Apple devices and accessories through a fully integrated checkout process within the ROX app, eliminating the need to visit external platforms.
To mark the launch, ROX has introduced limited-time promotional offers for early customers. The first 10 customers to place an order through the platform will receive a complimentary Apple charger with their purchase on a first-come, first-served basis. In addition, customers placing orders worth PKR 100,000 or more will receive a free pair of Apple AirPods 4, subject to availability.
Commenting on the launch, Kazim Mujtaba, President, Jazz GSM, said, “The launch of the Authorized Apple E-Store on the ROX app is another important milestone in our journey to make ROX a leading digital lifestyle platform for Pakistan’s youth. By bringing authentic Apple products directly into the app through a seamless purchasing experience, we are making premium technology more accessible while creating greater convenience and value for our customers. It is another step towards delivering a Better Life for All through digital innovation.”
The launch reflects ROX’s broader strategy of creating a digitally enabled ecosystem that combines connectivity, entertainment, commerce, and exclusive customer benefits within a single platform. By integrating trusted brands and services into the app experience, ROX aims to strengthen customer engagement and deliver greater value to its growing user base.
ROX continues to expand its portfolio of lifestyle offerings, reinforcing its position as a platform that connects young Pakistanis with the products, experiences, and opportunities most relevant to their digital lives.