Aangan actress Sajal Aly condemned the exploitation of Ahmed Shah by corporate media channels.
Four-year-old Ahmed became a viral Internet sensation overnight with his ‘Peeche Tou Dekho‘ video.
The cute kid Ahmed and his cheeky antics has continued to add to his fame ever since. Recently he has been popping up all over television screens. From shows to adverts, his face is being used to sell it all.
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Sajal Aly Says Enough is Enough
Actress Sajal Aly pointed out how the viral sensation is being used a prop in most cases. His only purpose is to have audiences fawn over him.
The Yaqeen Ka Safar actress condemned the exploitation of the Pathan kid.
This is what she said recently on her Instagram:
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Dissent All Over
Sajal Aly isn’t the only one condemning the exploitation of a child by corporations. Pakistani YouTuber Arslan Naseer was the first to call out this commodification.
The famed YouTuber made a video titled ‘Save the Pathan kid‘. Arslan broke down how TV channels are commodifying the child’s innocence for ratings. He highlighted how these TV channels were banking the viral sensation’s popularity to gain TRPs.
He added that Ahmed is being commercialized without his permission. The detrimental effects of commercializing children is no secret.
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These kids go in not knowing anything. Once they’re old enough to realize it, corporations are done milking their fame.
A four-year-old is not equipped for a full-time job as a TV personality. Don’t believe us? See what happened to many of Hollywood’s child stars i.e. Lindsey Lohan, Macaulay Culkin, to name a few.
Many public figures are raising eyebrows over the child’s frequent TV appearances. Journalist Asif Khan and professional squash player Noorena Shams also condemned Ahmed Shah’s commodification.
The parents and guardian are to be blamed who are letting the exploitation of this kids. Where are they
Parents of Ahmed Shah is allowing to show him on TV, that is why they made a d posted his vdo, if channel is showing his face for rating they are paying enough to motivate the parents to bring him on TV, there are many child star on television iqrar ul Hasan also bring his son phelaj on different TV shows, so plz stop getting publicity for urself through Ahmed Shah,
Wohoo! What a campaign “SAVE THE PATHAN KID” seriously man. Yaar remember he is only 4 years old and he was viral due to his on skills. What the hell with u guys
The use of word exploitation is unfair. How person can blamed anybody without knowing his intentions. In my opinion Ahmed Shah is innocent and cute. Everybody like his way of talking . He is became so famous that even Virat Kholi liked his style as he was seen mimicking his catchphrase “peeche tou dekho (look behind you). People need to change their mind set and instead of offering negative comments put in encouraging & positive comments to promote the child as adverse remarks might hurt him.