Popular Pakistani songstress, Shae Gill, is being honored by Spotify on a giant billboard in New York City’s Times Square.
Following the likes of Natasha Noorani, Arooj Aftab, Mehak Ali, and Hadiqa Kiani, the music-streaming platform declared the Pasoori hit-maker a Spotify EQUAL Pakistan ambassador and the ‘Artist of the Month’ for December 2022.
Spotify Pakistan broke the news on social media with a picture of the giant billboard featuring Shae Gill, with the caption:
Zindagi hai kitni haseen with Shae Gill shining bright on Times Square ✨
Shae Gill was one of the top five most-streamed Pakistani female artists of 2022. Spotify announced that the talented young artiste topped the list ahead of Momina Mustehsan, Abida Parveen, Aima Baig, and Naseebo Lal.
Shae Gill is a graduate of Forman Christian College and began her career as a cover artist on Instagram in 2019. She has since moved on to other platforms and has found worldwide fame. Before releasing her debut original duet, Pasoori, with Ali Sethi, she mostly posted cover songs on Instagram.
Months later, Pakistanis just cannot get enough of her soulful melodies and vocals.
Empowering Female Pakistani Artistes
Spotify also filled a vacuum of needed infrastructure for rising female artistes via EQUAL Pakistan.
Spotify launched the EQUAL (women at full volume) program to amplify women’s voices and extend the right resources to them to create much-needed impactful opportunities for them.
EQUAL focuses on highlighting different women artists across different countries and offers a number of destinations for fans to access their favorite women artistes’ music ranging from rock, and indie to Bollywood and more.
With this program, the global platform has opened up a variety of prospects for Pakistani women musicians while highlighting the beauty of female voices and women artistes at a global level.
