Warid Telecom has won ‘Brand of the Year Award’ again in 2008, in the category of ‘The Best Cellular Company in Pakistan’. This is the second time in Warid’s three and half years of successful operations in Pakistan that Brand of the Year Award has been granted to the company. In 2007 Warid was the winner of ‘Brand of the Year Award’ in the category of GSM operators and service providers.
Brand of the Year Award is a joint initiative of public and private sectors to identify and promote the brand excellence in Pakistan and the ever largest public private partnership project. Its international recognition and endorsement by the Brands Bureau International Limited London-UK makes it the most authentic and acclaimed Brands Award activity. This activity helps in promoting the Brand Development Culture in Pakistan, and to encourage Pakistani Brands.
The Pakistani brands holding remarkable name and reputation on national and international level are selected for the Brand of the Year Award as per criteria based on three elements; company profile, current year brand market standing and nationwide consumer survey. Nominations are forwarded to the Brands University for Focus Group Study & Survey. The Brands University in collaboration with the Brands Bureau International – London conducts a nationwide consumer survey to determine the current market standing of the Brands and their popularity among the consumers. The organization obtaining the highest marks in a total of all three sectors is entitled for Brand of the Year Award 2008.
Warid’s Acting Chief Executive Officer Faisal Ejaz Khan said, “We are honored to achieve the Brand of the Year Award for the category, ‘Best Cellular Company of Pakistan’. This award makes Warid recognized as the most demanded and credible cellular phone company of Pakistan. We are thankful for our subscribers for their continuous loyalty and support. This award would never have been possible without the trust they have put in us”
Thomas Yeo – Chief Commercial Officer Warid said, “Brand of the Year Award for the best cellular company in Pakistan means a lot for us. It proves that we are running an operation that is highly demanded and the most credible Brand in the cellular industry of Pakistan. We will continue our efforts to maintain an even higher level of quality for our valued subscribers.”