Guest Post by Shahzad Khan from Attock
We recently discussed on how Telenor planed to rely on MNP in order to fetch mobile phone users of other companies with incentives. We expected other cellular companies coming up with somewhat similar strategies. Today, we will discuss how Warid is penetrating into market with zero advertising budget.
Warid is offering Golden Numbers with 0321 codes at very in-expensive rates, in Rs. 100 to be exact – plus Rs. 150 Balance in it. These SIMs are being sold on mobile vans in remote districts where their sale network either doesn’t exist or it is not that sound.
These mobile vans have complete solution that a service center or franchise, such as, you can buy Cards, New SIMs, MNP or anything you will ask for…! Reportedly these Mobile Vans come from major cities and distribute in neighboring (small) cities.
We see that Warid has not been advertising at all, but this is how they are reaching their customers in far flung areas where they sell their SIMs to new customers.