Avaya Continues Channel Expansion; Signs on Apollo Telecom

Avaya has signed on former Nortel partner Apollo Telecom in a strategic move that will strengthen its channel presence in Pakistan. Avaya already has a strong channel base serving its customers in Pakistan that will further be reinforced with the addition of Apollo Telecom.

Serving the nation with integrated business technology solutions on a global delivery platform, Apollo Telecom will now deploy Avaya communication solutions to businesses across all major cities in Pakistan. Apollo Telecom was previously the largest Nortel partner in Pakistan..

“With the phasing out of existing products, we needed alternative solutions with a similar technology platform, which is just part of what Avaya offers us,” said Maj (retd.) Ata Ullah Shah), CEO, Apollo Telecom. “In addition to being leaders in Contact Center and Unified Communications technologies, Avaya has a strong regional and local presence along with a sound channel partner program and channel support. We are certain this partnership will emerge as key to developing new business opportunities, as we expect our target market to enthusiastically adopt Avaya solutions. ”

Apollo has over 2000 existing customers across Pakistan, with the majority in the IP telephony and contact center business. Apollo deploys communications solutions and technology innovations that help businesses cut costs, increase speed to market and create new business opportunities. This approach is backed by an 18-year heritage in providing domain-intensive technology solutions and a solid delivery backbone with industry leading credentials.

“Apollo has excellent coverage in all major cities in Pakistan. This is combined with a wealth of experience and expertise in providing integrated telecommunications across the nation. With over a hundred consultants to focus on Avaya solutions, we are excited to have Apollo part of our channel ecosystem,” said Roger El-Tawil, channel and marketing director for Avaya in MENA and Turkey.

“Pakistan is demonstrating potential for Unified Communications; businesses are looking for solutions that increase efficiency and worker productivity, which are requirements not easily met with other technologies in the market,” continued El-Tawil. “We see tremendous opportunity in the region with Apollo’s existing customers currently working with legacy technology that will be phased out and replaced with more sophisticated and efficient solutions. With the availability of Avaya’s solutions in Pakistan, we expect many enterprises to upgrade to IP telephony, which will help increase, Apollo’s revenues and market share.”

Earlier this year, Avaya announced increased investment in developing its channel ecosystem across the region, aiming for a standard global channel organization and infrastructure to ultimately increase its sales through the channel. The company’s channel-centric strategy will drive neutrality and linearity and focus on vertical markets.


  • Atif

    Now that Avaya has submitted a stalking horse bid for Nortel Enterprise it makes sense for Apollo to join Avaya.

    • Manzoor

      Apollo Telecom is leader in Voice & Data communication sector in Pakistan that’s why Avaya shown their interest to make business relationship with Apollo Telecom..

  • Indeed Apollo Telecom integrated business technology solutions in Pakistan we appereciate Avaya in showing intrest to work with Appolo

    • tome Khros

      Does its athletically the same team who discourage customer to select Avaya as product and promote & sell them Nortel will offer them Avaya again Customer trust ??????
      1 Does Nortel shows their ability prerequisite as business partner.
      2 How Nortel get partnership they doesn’t have expertise in product.
      3 its past one year they get partnership and not able to implement IP Office. Don’t have single Avaya expert around under their employment.
      A Cobble can’t fix Mercedes or even afford mechanic.

  • almas

    im almas from in lahore my job in panasonic pabx proggrming at install,

  • Babloo

    Congratulation Apollo Telecom is the best I am pleased to inform that Apollo Telecom become Avaya business partner and recently they start campaign to provide SLA around Pakistan instead of your old shoes, flour, garbage ,etc very cheap open for any product beyond limit

  • shaikh aamir

    Apollo telecom largest company in pakistan

  • Manjoora

    Pro-net and other business partner is coming up on Avaya because Apollo telecom have very bad reputation in PABX ,call center sector. Recently they destroying Telenor call center. While if we check earlier days with Tera Data Telenor call center expand their Avaya platform every year from 100 to 550 seats. Currently Its stuck up badly since Apollo takeover as vendor.

    Avaya authority plays very careless role to grant their enterprises platform dealing to an infant organization who didn’t have Avaya Knowledge base result they neither sell /support single Avaya cabinet to Telenor since they recommended Apollo Telecom as vendor in Telenor.

    Apollo Telecom have sick engineer who take years to resolve the issues (fine tune the science) Although they have very strong political lobby behind this organization but a corrupt pakistan politician can allot them contact based on political linking but can’t configure the system where they are harshly fallen.

  • Amir

    Apollo Telecom is a well managed company in telecom field. And a best service provider in pakistan. That’s why avaya is partner with apollo.