Avaya Continues Channel Expansion; Signs on Apollo Telecom

Avaya has signed on former Nortel partner Apollo Telecom in a strategic move that will strengthen its channel presence in Pakistan. Avaya already has a strong channel base serving its customers in Pakistan that will further be reinforced with the addition of Apollo Telecom.

Serving the nation with integrated business technology solutions on a global delivery platform, Apollo Telecom will now deploy Avaya communication solutions to businesses across all major cities in Pakistan. Apollo Telecom was previously the largest Nortel partner in Pakistan..

“With the phasing out of existing products, we needed alternative solutions with a similar technology platform, which is just part of what Avaya offers us,” said Maj (retd.) Ata Ullah Shah), CEO, Apollo Telecom. “In addition to being leaders in Contact Center and Unified Communications technologies, Avaya has a strong regional and local presence along with a sound channel partner program and channel support. We are certain this partnership will emerge as key to developing new business opportunities, as we expect our target market to enthusiastically adopt Avaya solutions. ”

Apollo has over 2000 existing customers across Pakistan, with the majority in the IP telephony and contact center business. Apollo deploys communications solutions and technology innovations that help businesses cut costs, increase speed to market and create new business opportunities. This approach is backed by an 18-year heritage in providing domain-intensive technology solutions and a solid delivery backbone with industry leading credentials.

“Apollo has excellent coverage in all major cities in Pakistan. This is combined with a wealth of experience and expertise in providing integrated telecommunications across the nation. With over a hundred consultants to focus on Avaya solutions, we are excited to have Apollo part of our channel ecosystem,” said Roger El-Tawil, channel and marketing director for Avaya in MENA and Turkey.

“Pakistan is demonstrating potential for Unified Communications; businesses are looking for solutions that increase efficiency and worker productivity, which are requirements not easily met with other technologies in the market,” continued El-Tawil. “We see tremendous opportunity in the region with Apollo’s existing customers currently working with legacy technology that will be phased out and replaced with more sophisticated and efficient solutions. With the availability of Avaya’s solutions in Pakistan, we expect many enterprises to upgrade to IP telephony, which will help increase, Apollo’s revenues and market share.”

Earlier this year, Avaya announced increased investment in developing its channel ecosystem across the region, aiming for a standard global channel organization and infrastructure to ultimately increase its sales through the channel. The company’s channel-centric strategy will drive neutrality and linearity and focus on vertical markets.