Acision has announced that over 660 million text messages were delivered across its messaging systems during a 48 hour period in Pakistan, over the 2009 Eid festive season. With 95 million mobile subscribers representing 58% of the mobile penetration rate, Pakistan is one of the fastest growing mobile markets in the world.
“It is becoming very normal for SMS volumes to peak during festive seasons, mainly due to consumers opting to send SMS greetings because it is inexpensive, easy to use and supported by 100% of all mobile handsets in the market. One of the key drivers for SMS traffic growth in this market is the introduction of SMS bundles this year for the prepaid segment. With mobile users taking advantage of such bundles, SMS volumes are rising to new record levels to over half a billion being processed in just two days. These figures demonstrate that SMS is still the preferred choice for communicating and is set to remain the most dominant data revenue driver for Pakistan mobile operators.” Sherif Hamoudah, Senior Vice President and General Manager for Acision in Middle East, Africa and Pakistan said.
With SMS volumes continuing to increase year on year, Acision sees ample opportunities for operators to double SMS service revenues through innovations in messaging, and differentiation in the messaging experience through value added enhancements that provide convenience and productivity.
“Operators too, are realising that SMS must be managed in parallel to its overall business. By growing a messaging business on an open architecture mobile operators can rapidly roll out new services. The scalable nature of the Acision SMSC means that operators messaging systems can effortlessly handle substantial increases in volumes of messages within seconds. As the world’s leading messaging company, Acision has extensive global market reach which means we have a better insight into the present and future requirements of mobile operators and mobile subscribers.” Hamoudah added.