Telenor Pulls Back Controversial TVC, Airs Backup AD

It looks that Telenor has decided to pull back its recent most TV commercial of Internet.More, which came under fire from masses due to its over-expressive nature.

We don’t have official words on this yet; however, Telenor’s official YouTube page has deleted the ad that showed a guy hunting for a girl on Facebook using Telenor’s GPRS.

Telenor is airing a backup TVC on TV channels, which shots a better use of Telenor’s GPRS.

As we said, we don’t have official words on this matter yet; still, pulling the plug of TVC in question is being termed as positive and sensible response from Telenor’s end.

At the same time, now it is evident that said TVC had thematic problems in it.

Below is new TVC of Intenret.More

Tech reporter with over 10 years of experience, founder of ProPakistani.PK


  • Ahmed

    Irrepective of what our youth does most of the time (wasting time gossiping about cellphones, Indian movies, Chat on Internet, sleeping, fighting etc) we should motivate them doing things they MUST do NOW.

    Telenor first ad idea was from some Indian movies fan (which show free life style of a hero having nothing to do in life but “ayashi” full time and running after a girl).

    2nd is to dilute effect of 1st one showing “professionalisim” in life of a youth.

  • Sachi Baat

    I am sure they havnt taken it down because ten people are talking about it on a blog…

    POINT 1: whats a backup ad there is no such thing as a backup ad do you know how much it costs Mr Aamir to make an ad… i think this is part of their current campaign and maybe more ads will come in….

    POINT 2:I think Ammir saab is trying to get cheap publicity for pro pakistani now…. because the current title clearly shows hes putting up news items like an evening newspaper now so shame shame Pro Pakistani.

    POINT 3: Shame on telenor if it has taken the ad down its a pity they dont take a stand for their work, shouldnt be listening to loners like Aamir atta who will be taking sponsorships from telenor and other mobile network operators and then bashing them … I can bet that maybe pro pakistani and Mr Aamir hasnt recieved any thing from telenor internet to make them so angry…

    POINT 4: If an other ad comes surely Aamir Atta dosent know what hes saying and writing plus how come Faiza had contacted Mr Aamir only as he was the only one who knew that she was filing a case and was being harrased in one day after the ad came on air wowwww .. or on the contrary maybe Mr Aamir had sent her a fraaaandsheeep request on facebook and she told him…

    Come on guys get a life!!!!

  • Asma

    I think its a very positive move from Telenor. They realized the sentiments of people and immediately took some action. Otherwise, not many companies in Pakistan really care about the society’s views or the fact that they’ve hurt anyone. Good step from Telenor. From beginning, I’ve always deemed as Telenor as a socially responsible company; considering their contribution towards flood and the Karo Mumkin show that spreads positivity in the Pakistani youth. So naturally I was a bit upset when this ad got aired. However, once again, Telenor retained my belief in the company by taking a positive step.

  • Rez

    Amazing if they deleted, i am glad, Blogsphere has its impact. Imagine the power, use it wisely guys :D

    • Shah

      Agree with your Last line..

  • Usman Q

    yeah totally agree – what a terrible sight to behold, boy falls for girl, boy tries to find girl and let his intentions be know. this never happen in pakistan. i think we should put on TV more realistic acts such as us slaughtering two innocent boys from Sialkot – we are much more proud of that behaviour.

  • Shah

    ****CONGRATULATIONS****

    Well I would like to congratulate everyone on this wonderful achievement they have made. What a remarkable thing people of Pakistan have done by pressurizing a private organization to pull back a TVC. That is what Maximum we can do.

    Come on People of “GHAIRAT MAND” Pakistan. You have done a great job. NOW SLEEP AND WAIT FOR ANOTHER TVC. F’course this is the most sensible issue of currently going on right?

    I pity you guys..

    Peace!

  • Jahangir

    Yes, me too noticed they are not showing that old ad anymore. The new ad is very very good and motivating for new generation to use internet for good purpose.

    Thank you Telenor :)

  • faisal

    very well done , i think Telenor needs to be praised a lot by the media now.

    their tag line must be ” TELENOR APNA HAI ”

    A great step taken & appreciated by all .

    they show the true spirit of humanity . LOVE IT !!!

    YOU HAVE MADE US PROUD TELENOR , KEEP GOING

  • Ansari

    If this ad is exploitation then every music video, every talk show, every movie, every drama about love and affairs is exploitation and encouragement of the younger generation and derogatory to women. Infact so is every ad where you see fem…ales dacing and sigining to sell, milk, biscuits, food items, talcum powders, bleach creams, washing powders, bathroom cleaners, shampoo, soap and a 100 other items which can be sold without them being in those ads!

    LOL this is strange! I mean how many singers use names in their songs, how many movies have the same names as real life people, how many daily soaps have the same names as real people, yet no one complains about those? and Flirt Promotion? …Puhleeeeeeeezzzz what do you think ur music industry and fashion industry or even the daily talkshows on tv do for hours in a day. They sing and talk abt flirting!

    Stop making an issue out of nothing……people are who they choose to be and I doubt a 45 sec advert can be labeled derogatory and exploitation! Just shows how much we enjoy wasting time!

  • sohaib

    Good to see telenor pulling back the ad.
    They should learn from their mistakes and if they are doing business sensibly they should avoid such advertisements in the future.
    As a side note, what has happend to propakistani?? All press releases are published here as they are .. Use some quality writers please!!!

  • Saqib Qureshi

    Congratulations to our pedigree, who participate to pressurize Telenor to pull back their lame TVC…

  • Saad Durrani

    Telenor should not have taken back the ad. It was nothing out of the ordinary. It is the norm. Ufone’s ad shows a guy leaving a girl saying ‘teri merbani’ in her coarse voice. How shallow of the guy to do that? The Uth Package showed a guy sleeping in the class, everyone found it so funny. Sheesh! The Telenor was not out of the ordinary. I am sure whoever is presenting “Shahbashiyan” here must be random adding people on their Facebook lists.

  • Raju

    “Pro Pakistani” ki bolti band ho jani chayee ab.

  • ZunNurain Khalid

    The point is not all about committing a mistake, but al so have courage to accept it. I don’t see many companies doing these things to commit mistake and then accepting it. This point goes in the favor of Telenor. I am not saying that the Advertisement was good. It was worst than anything, but Telenor has taken the corrective measures now. So people just think coming on individual levels that how many of us commit mistakes and then accept them and apologize. Telenor is a big company and they have shown bravery accepting their mistake and taking corrective measures after that as well.

    Received the regret statement from the Telenor Public Relation Company named Media Pulse: Have a look…

    http://telecomnewspk.com/2010/09/telenor-pakistans-official-statement-on-internet-more-tvc/

  • But I don’t think the ad was that controversial… literally…

  • muhammad asim ajmal

    respected sir i m asim ajmal from muzaffar garh.i was customer of telenor.due to absence of telenor network in my village i convert it into other network plzzzzzzz arrange a tower in our area usman koia.plzzzzzzzz install it in our area that i will be able to get benifit by the glamming packages of ur net work.pllzzzzzzz aware ur administration about that affair.and act on it.and then i will be able to use telenor.my no is 03467087686