Mobilink Employees Spread Warmth and Smiles Among Flood Victims

With temperatures plummeting to as low as zero degrees or below, winters this year have been harsh especially for flood affectees. Mobilink Foundation, the non-profit philanthropic arm of Pakistan’s market leader in cellular services, Mobilink, in continuation of its efforts for the flood affected people, distributed winter clothes amongst women and children in Khyber Pakhtunkhwa region.

The winter clothes distribution initiative by Mobilink Foundation will benefit more than 7,000 flood affected individuals across Pakistan. Around 2,000 warm clothes for women and 3,000 garments for children 12 years or younger will be distributed in the regions most affected by floods across Pakistan. Another 2,000 sweaters will also be distributed for infants between 1 to 2 years of age.

Fehmeeda Begum, a flood affectee from Nowshera after receiving the warm clothes said,

“The flood took away everything I had. I have been living in a tent with two of my children for last 4 months and I had no warm clothing to keep us warm in this cold weather. This is really helpful.”


Mobilink Foundation Torchbearers distributed warm winter clothes in far flung areas of Khyber Pakhtunkhwa region including Nowshera, Charsaddah and Swat as well as Muzaffargarh and Sukkur in Punjab and Sindh where severe cold spells are currently underway.

On a visit to Pir Sabaq, Nowshera, Mobilink volunteer employees also interacted with flood victims’ families and their children. Here is a small video of their effort to spread smiles among the flood victims of Pir Sabaq.

According to the Pakistan Meteorological Department, in coming days a cold wave will continue in most parts of the country including KPK and Punjab due to a prolonged dry spell. Winters this year have been harsher in these areas with a difference of 4 to 6 ̊C as compared to corresponding temperatures last year.

In the absence of proper shelters and warm clothing, thousands of young and old flood victims stand vulnerable to the harsh winter conditions.