Corporate videos are a good way of getting an organization’s message across. In the past, at least in Pakistan, corporate videos have been used mainly for making company introductions, enhancing business portfolio or to make sales pitches.
With the recent uplift of social media, different organizations have set up their own channels and pages on YouTube or Facebook to directly interact with their customers. Interestingly, these pages do not just play a role in getting a message outside of the organization but also in addressing employees. The general perception indicates that corporate videos help organizations to increase employee motivation and boost morale in addition to introducing a factor of pride for working for them.
One such video was recently launched by Mobilink with the title “I’m a Mobilinker”. It gained much popularity not just for young professionals and students aspiring to join Mobilink but also for employees of other organizations, especially in the telecom industry. The video only features Mobilink employees and taps into their personal interests that they believe are a part of their personality that they bring to Mobilink. It also highlights the conducive environment that Mobilink offers its employees to learn and grow in.
While corporate videos for employee motivation are still a relatively new concept in Pakistan, it is good to see Mobilink leading the way. We hope that other organizations will follow the trend and share their culture with youth aspiring to join them. This will help enable youth to make better, informed decisions about their professional careers.
Check out the video below: