Poll: Do You Find this New Djuice TVC Deceptive and Misleading?

Telenor Pakistan is airing a new TVC for its unlimited call offer, that is available to all djuice customers. Before we go into further details, let’s have a look at the TVC that we are talking about:

And here is the art work that Telenor is using to promote the offer. We have copied this creative from Facebook page of djuice and pasted below for your review:


After viewing the ad and creative, most of you will agree, that following is the information one will get:

  • There is this new offer for Djuice customers, with which they can make unlimited free calls
  • They need to dial *000#
  • Daily Charges are Rs. 8 plus tax

Hidden and Untold Details:

However, that’s not the whole story. In fact the complete details are altogether different and not very catchy.

What this TVC doesn’t tell you is:

  • Free calls are allowed for 15 Friend and Family numbers only.
  • Unlimited calls are not allowed during 6PM to 10PM

These hidden and untold details are not communicated to customers at all. A common man is likely to be mislead by the information communicated in this TVC and may lose money.

But I am not going to conclude here myself, instead I am pasting a poll below where you can tell us about your thoughts on the TVC. Is this marketing by Telenor Deceptive and misleading or not?


Tech reporter with over 10 years of experience, founder of ProPakistani.PK