Telenor Pakistan is airing a new TVC for its unlimited call offer, that is available to all djuice customers. Before we go into further details, let’s have a look at the TVC that we are talking about:
And here is the art work that Telenor is using to promote the offer. We have copied this creative from Facebook page of djuice and pasted below for your review:
After viewing the ad and creative, most of you will agree, that following is the information one will get:
- There is this new offer for Djuice customers, with which they can make unlimited free calls
- They need to dial *000#
- Daily Charges are Rs. 8 plus tax
Hidden and Untold Details:
However, that’s not the whole story. In fact the complete details are altogether different and not very catchy.
What this TVC doesn’t tell you is:
- Free calls are allowed for 15 Friend and Family numbers only.
- Unlimited calls are not allowed during 6PM to 10PM
These hidden and untold details are not communicated to customers at all. A common man is likely to be mislead by the information communicated in this TVC and may lose money.
But I am not going to conclude here myself, instead I am pasting a poll below where you can tell us about your thoughts on the TVC. Is this marketing by Telenor Deceptive and misleading or not?