Annual revenues from telecom sector of Pakistan reached Rs. 411.4 billion during the fiscal year 2011-12 up from Rs. 362.9 billion a year ago, registering a growth of 12 percent, said a recent report published by Pakistan Telecommunication Authority.
Report said that this growth in telecom revenues this year is significant especially when growth rate was marginal during last two years, i.e. 5.4 percent during FY 2011 and 3.1 percent during FY 2010.
Report said that increase in revenues is largely attributed to increase in subscribers’ numbers, introduction of new value added services and increased usage of data services. Below graphs depict the growth in overall and data revenues of Telecom sector over the years.
Data Revenues of Telecom Sector
Revenue Share of Telecom Services:
Telecom operators have different streams of revenue generation, which can be broadly categorized into voice, data and other services. Voice services have the major share, i.e. 84 percent in the total telecom revenue that stood at Rs. 343.9 billion during the FY2012.
With increasing use of data services including broadband, dial-up, mobile internet, SMS and MMS, the revenues of data services of telecom operators have reached Rs. 67.5 billion during FY2012. The share of revenues from data services increased from 7.5 percent in 2008 to 16.4 percent in 2012.
Broadband subscribers in the country crossed 2 million mark, majority of which are served by LL and WLL operators, such as PTCL and Worldcall. Therefore, data revenues of LL, WLL, CVAS and LDI companies have shown a notable increase and stood at Rs. 40.7 billion during the reported year, showing 52 percent YoY growth.
Data services from mobile cellular operators grew 14 percent YoY and revenues reached 26.8 billion during the FY2012. Cellular sector’s data revenues are currently 9 percent of overall revenues, showing that there is huge untapped potential available for the operators. This can go up tremendously with the emergence of 3G.