Unless you have been living under a rock during the past couple of days, you have most-probably heard about the biggest sensation in Pakistani social media right now. No, it’s not about any new political controversy (or anything involving the word “gate” for that matter) but about “Eye to eye”, a new viral song by Taher Shah.
Shah, a virtually unknown guy just 3 days ago is now the most-talked about guy in Pakistan and is about to acquire the global fame.
As of 27 June, the video of the song on tune.pk has already got more than 45 thousand hits, beating even the viral video of Imran Khan’s oath-taking speech at the National Assembly, which was uploaded over a week ago. The song is, infact, on vimeo for over 2 months but has only just tasted success.
Again, the “any kind of publicity is a publicity” trick works here. The enormous success of this song can easily be attributed to the fact that its constantly garnering negative publicity over the past few days, and as a result, being the top-trending subject in Pakistan. For proof, just search #EyetoEye in twitter and there you’ll see it, people from all walks of life cornering a helpless guy.
OK that might’ve been too much because Taher Shah has also got a bit of a cult following of his own already.
Now, I’m not a music critic, far from it, but even the musical guy inside me can’t help but weep while listening to this song. Still you too can listen it for a few laughs. And oh yeah, meanwhile, you can “en-jaey” the Urdu version of the song too which is itself gaining quite a bit of attention lately.
Its dazzling to see, however, how social media can turn fortunes of a nobody within a matter of minutes.