Soon after the recent hacking attempts of PTCL’s official website, company has redesigned it altogether.
The new version comes with a responsive design, a big slider and separate sections for business and home customers ─ pretty much the same as other telecom websites in Pakistan.
There is however one major flaw with the redesign. The URL naming strategy has been changed, therefore the website is showing 404 (File Not Found) errors for all the users coming from Search engines or from the old backlinks.
I am not an SEO expert but I can tell you that broken links hurt your website rank and impact all the SEO efforts you’ve done in past.
It also causes frustration among users who are trying to find relevant information, giving them an impression that the website is outdated and useless.
Even worst, there’s no special 404 page designed and placed for users in case of bad URLs. Have a look below:
Making sure the website is free of link-rot is an important part of your web maintenance and fixing the dead links is not a big deal.
It also merits mentioning here, that the new PTCL website contains all your account related and e-payment details. PTCL was maintaining a separate section for such things previously, however, now all such features are integrated into the main website.
However — in wake of recent hacks — it won’t be completely safe to share your sensitive information on the website.