Ufone has decided to step into the ecommerce business with the launch of Umall, an online shopping portal that promises to offer a wide range of products online with a wide array of payment methods and consumer-friendly return policies.
The portal is currently in beta and is expected to make its debut soon.
Primarily Umall would be a B2C portal, meaning that all sorts of businesses can get themselves registered with Umall to start selling their products over the internet. Customers will be able to browse through a range of categories to shop online and pay through various available payment options.
Ufone has said that it will ensure the quality and originality of products by careful scrutinization of all the businesses before listing them on Umall.
Moreover, consumers will be offered 7 day returns, free shipping, replacement of one product with another, arguably making Umall the best online shopping destination in Pakistan.
Products on Umall are offered across ten categories. Right now the product catalogue is pretty sparse but that should change as soon as the site goes out of beta.
Customers will be able to browse and search products both category wise and brand wise.
Here are the categories for product offerings:
Besides these categories, Umall will also offer sub malls or dedicated portals for big brands. So besides the above mentioned categories, you will find dedicated sub-portals for larger brands with all their products.
Presently, Umall offers 3 different payment methods to its customers i.e.
Anyone can pay via UPaisa by visiting any of the UPaisa outlets in Pakistan. UPaisa has more than 27,000 outlets nationwide.
For payment through UPaisa Mobile Account, a customer must be a Ufone network user.
In addition to above mentioned payment methods, down the line, Umall also plans to bring more payment methods (Debit Cards, Credit Cards, Prepaid Cards etc.).
Umall will be available on Android from day one. Umall App will allow consumers to make purchases in three simple steps:
With Umall app, users will be able:
Umall, due to the sheer magnitude of Ufone’s business, offers an extremely lucrative and unique proposition for big and small brands alike to get listed on Umall to reach millions of potential customers.
Umall will have dedicated sub-malls (or say dedicated portals) for established brands to sell their products through its platform. At the same time it offers a huge opportunity for small and medium sized businesses to market their brands/products on Umall to reach an audience which they would not have otherwise.
If you are a business and want to sell your products on Umall, simply fill ‘Sell on Umall’ form available on umall.pk to start the process.